User Experience

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State of Mobile Experimentation: What Product Managers A/B Test and Why

Product teams that build sticky products in today’s proliferating technology landscape have to embrace a culture of experimentation and A/B testing to know what users want. Empowering innovation among product teams is at the heart of what we do –that’s...

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How Virgin Mobile UAE Used Experimentation to Decrease Drop Off by 18% for a Key Sign Up Step

The App Virgin Mobile is the first digital telecommunications service in the United Arab Emirates. Since our launch in 2017 we exist to innovate and redefine the mobile game in the region. Virgin Mobile UAE is proud to be the...

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How Delivery Hero Increased Order Conversions By 4.5%

The App Delivery Hero is the leading global online food ordering and delivery marketplace present in 40 countries around 5 continents. When compared with competitors, Delivery Hero has the number one market position in regards to restaurants, active users, gross...

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Why the Growth of Mobile Apps Makes In-App Experience Even More Important

The astonishing growth in smartphone adoption in the past few years has been matched only by the equally impressive growth of mobile apps. As of January 2017, the iOS App Store contained more than 2.2 million apps for Apple mobile...

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3 Ways the Top Health & Fitness Apps Have Great User Retention

Product leaders are increasingly realizing that simply acquiring users isn’t enough for their mobile apps. In order to form lasting connections, you need to focus on user retention: demonstrating the value of your product as a means to earn loyal users...

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