User Experience

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State of Mobile Experimentation: What Product Managers A/B Test and Why

Product teams that build sticky products in today’s proliferating technology landscape have to embrace a culture of experimentation and A/B testing to know what users want. Empowering innovation among product teams is at the heart of what we do –that’s...

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How Virgin Mobile UAE Used Experimentation to Decrease Drop Off by 18% for a Key Sign Up Step

The App Virgin Mobile is the first digital telecommunications service in the United Arab Emirates. Since our launch in 2017 we exist to innovate and redefine the mobile game in the region. Virgin Mobile UAE is proud to be the...

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How Delivery Hero Increased Order Conversions By 4.5%

The App Delivery Hero is the leading global online food ordering and delivery marketplace present in 40 countries around 5 continents. When compared with competitors, Delivery Hero has the number one market position in regards to restaurants, active users, gross...

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Why the Growth of Mobile Apps Makes In-App Experience Even More Important

The astonishing growth in smartphone adoption in the past few years has been matched only by the equally impressive growth of mobile apps. As of January 2017, the iOS App Store contained more than 2.2 million apps for Apple mobile...

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3 Ways the Top Health & Fitness Apps Have Great User Retention

Product leaders are increasingly realizing that simply acquiring users isn’t enough for their mobile apps. In order to form lasting connections, you need to focus on user retention: demonstrating the value of your product as a means to earn loyal users...

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How Mobile Ordering Has Changed the Foodservice Landscape

Unlike other industries, such as brick and mortar retail, physical locations will always be critical for restaurants — it’s not just about the food; it’s about the experience. It’s for this reason that most restaurant organizations consider their patrons “guests”...

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Reducing Call Center Costs with a Mobile App?

Executives face an ongoing challenge of creating amazing customer experiences while also keeping costs at bay. This tug of war between satisfying customers and reducing costs takes center stage in stores, branches, and call centers. In particular, organizations have typically...

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How to Create Habit-Forming Mobile Apps

How do you ensure that your app is captivating and retaining users? Habits. In comes the ‘Hooked Model.’ The ‘Hooked Model,’ developed by Nir Eyal, is a four-step process built on basic principles of behavioral psychology that can be used...

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How the Best Entertainment Apps Use UX to Hook Users

Entertainment apps make big bucks. Spotify and Apple Music generate over $7B in revenue. Netflix is close to breaking the $9B mark. And no one knows for certain how much YouTube makes, but estimates put it at higher than all of...

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This is How Top-Grossing Apps Design Their UX for High Engagement

In 2016 alone, the Apple App Store and Google Play generated a combined net revenue of $8.7 billion. The astounding amount included revenue from in-app sales of anything from animated bear-and-rabbit stickers to countless replays of all four seasons of...

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