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Announcing Mobilize by Apptimize 2017

We are excited to announce Mobilize by Apptimize 2017! Mobilize — a conference focused on mobile testing and data-driven product development — will take place on Monday, October 16th at the iconic Westin St. Francis in San Francisco. Building off...

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16 Mobile Mistakes That Plummet User Retention Rates

User retention is about whether you’re building a quality product that hooks in users and keeps them coming back. It starts with addressing user needs and concerns, then digging deeper into figuring out what really connects with your users. To...

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Why Vevo Got Rid of Onboarding Tutorial Screens

How We Optimized Our Native Mobile Login Flow By Corinne Almirol (Sr. Product Manager, Vevo) and Jon Li (Sr. Product Director, Vevo) So you want more registrations. You want users to log in so that you can start a relationship...

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11 Things Every Mobile Product Manager Needs to Know

By now, you’ve heard a great deal about the importance of being mobile. You know that it’s not about just having an app. It’s about understanding key differences and challenges of the platform and how to overcome them. Learning from...

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Yahoo Growth: How We Reached #5 on the App Store

Getting Yahoo Mail into the top 5 free apps in the App Store is no easy feat, so it’s pretty safe to say the growth team at Yahoo knows what they’re talking about. Over the course of 10 weeks, they...

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Glassdoor Boosts Registration by 8% with 01 Apptimize Mobile A/B Test

The App Glassdoor is well known for being a premiere resource in helping people find a job and company they love. Salary reports, company reviews, interview reviews and questions, and benefits reviews are all available, as well as millions of...

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