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How Airship and Apptimize Work Together to Optimize the Entire Customer Journey

Today’s most successful brands use experimentation to drive higher customer engagement and a Gartner survey found that 67% of marketers say experimentation will become more important within the next five years for staying competitive. Airship‘s Kaitlyn Hogue and Apptimize’s JP Lefebvre recently...

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Webinar: A/B Testing User Flows, New Features, and Algorithms

What are some A/B tests to perform to improve your app’s user flows? How can you roll out new features while reducing risk? How can you provide app users with the content they want? Watch the recording of our webinar...

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Webinar: Easy Optimizations Every App Should Make

In our inaugural webinar, AbdulAziz and I walk through the ABC’s of A/B testing: A is for Arrangement B is for Buttons C is for Copy Check out the webinar to see how to leverage these ABC’s in your app....

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