Media

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Airship Acquires Apptimize to Create Industry’s Leading End-to-End Mobile Customer Experience Platform

Digital customer engagement leader adds the industry’s most popular solution for testing and optimizing mobile apps and cross channel user experiences  PORTLAND, Ore., — August 27, 2019 — Customer engagement company Airship today announced that it has acquired Apptimize, the most...

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MotorTrend Group Chooses Apptimize Cross-Platform A/B Testing Solution

MotorTrend Group has chosen Apptimize as its cross-platform A/B testing and feature management solution. With Apptimize, MotorTrend Group will be able to provide a seamless experience for all users and accelerate growth and innovation across its portfolio, including its app,...

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Digital Media Trends to Impact Streaming Services in 2019

As the digital media landscape continues to evolve in 2019, it will be marked by dramatic changes and digital media trends in the streaming space as new services seek to dethrone Netflix. New ventures launching this year, including those from...

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Nielsen Goes Cross-Platform, Adds OTT and Mobile to Ad Measurement

Responding to demand for cross-platform ad measurement, Nielsen finally announced that it will now cover over-the-top (OTT) and mobile audiences—including YouTube audiences—in its Total Ad Ratings. This really is a long time coming. It has been constantly surprising that Nielsen...

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