A/B Testing Basics

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How a Culture of Experimentation Can Lead to 4X Growth

Fun fact: Organizations that prioritize testing are twice as likely to outperform their peers and have stronger cross-functional relationships. And yet, only 4 out of 10 marketers view testing and experimentation as a critical success factor. Those stats come from...

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7 A/B tests every retailer should run

A/B testing is the key to retail success. Use these A/B tests that top brands run to really drive revenue. Schedule a custom demo to kickstart your A/B testing strategy.

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How to deliver personalized experiences to every single user, across every platform

98% of consumers use at least two different digital channels before making a purchase.  Is your company personalizing those channels to optimize the purchasing process for your customers? It’s crucial to ensure that their experience is consistent across all platforms....

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Why adding A/B testing to your tech stack is the right move right now

You know A/B testing will help grow and improve your apps but you’re not sure you have the resources to do it right and to do it right now. It’s tough to get proven results without having to jump through...

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Mobile A/B Testing Guide: Best Practices on App Store Optimization, Mobile Engagement

Data-driven insights derived from mobile A/B testing inform product teams on where to double-down their efforts and where to pivot strategies. A/B testing helps product managers optimize experiences across the entire user journey — from user acquisition on major app...

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When to Use Multivariate Testing vs. AB Testing

Deciding between sequential and multivariate testing without knowing their advantages and limitations can pose significant challenges. If you’re looking to optimize your app’s conversion rate, sequential A/B tests, or experiments with two variants, usually do the trick. But in some...

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Why the Growth of Mobile Apps Makes In-App Experience Even More Important

The astonishing growth in smartphone adoption in the past few years has been matched only by the equally impressive growth of mobile apps. As of January 2017, the iOS App Store contained more than 2.2 million apps for Apple mobile...

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3 Ways the Top Health & Fitness Apps Have Great User Retention

Product leaders are increasingly realizing that simply acquiring users isn’t enough for their mobile apps. In order to form lasting connections, you need to focus on user retention: demonstrating the value of your product as a means to earn loyal users...

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Unlock Your Genius with Apptimize

At their core, every product leader wants to be a genius. Yet even geniuses like Einstein and Edison had many failures before experiencing breakthroughs. The key to unlock your genius is to make failure safe and innovation rapid. We believe...

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