A/B Testing Basics

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How a Culture of Experimentation Can Lead to 4X Growth

Fun fact: Organizations that prioritize testing are twice as likely to outperform their peers and have stronger cross-functional relationships. And yet, only 4 out of 10 marketers view testing and experimentation as a critical success factor. Those stats come from...

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7 A/B tests every retailer should run

A/B testing is the key to retail success. Use these A/B tests that top brands run to really drive revenue. Schedule a custom demo to kickstart your A/B testing strategy.

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How to deliver personalized experiences to every single user, across every platform

98% of consumers use at least two different digital channels before making a purchase.  Is your company personalizing those channels to optimize the purchasing process for your customers? It’s crucial to ensure that their experience is consistent across all platforms....

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Why adding A/B testing to your tech stack is the right move right now

You know A/B testing will help grow and improve your apps but you’re not sure you have the resources to do it right and to do it right now. It’s tough to get proven results without having to jump through...

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