A/B Testing Basics

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When to Use Multivariate Testing vs. AB Testing

Deciding between sequential and multivariate testing without knowing their advantages and limitations can pose significant challenges. If you’re looking to optimize your app’s conversion rate, sequential A/B tests, or experiments with two variants, usually do the trick. But in some...

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Why the Growth of Mobile Apps Makes In-App Experience Even More Important

The astonishing growth in smartphone adoption in the past few years has been matched only by the equally impressive growth of mobile apps. As of January 2017, the iOS App Store contained more than 2.2 million apps for Apple mobile...

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3 Ways the Top Health & Fitness Apps Have Great User Retention

Product leaders are increasingly realizing that simply acquiring users isn’t enough for their mobile apps. In order to form lasting connections, you need to focus on user retention: demonstrating the value of your product as a means to earn loyal users...

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Unlock Your Genius with Apptimize

At their core, every product leader wants to be a genius. Yet even geniuses like Einstein and Edison had many failures before experiencing breakthroughs. The key to unlock your genius is to make failure safe and innovation rapid. We believe...

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Lyft’s PM: Make the Pain of Mobile Releases a Thing of the Past

Moving fast is obviously a good thing on mobile, but how do we go about achieving it? Last week, we shared Waseem Daher’s take on why you should make small, iterative changes to your app. In his talk, Daher raised...

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Dropbox’s Waseem Daher on Iteration over “Perfection”

A few weeks ago, Apptimize hosted an event in SF: Fast Data Driven Growth on Native Mobile. Speakers from Dropbox, Lyft, and Yahoo! Growth shared the different strategies these industry leaders have been employing to stay ahead of the pack....

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8 Humbling Lessons from Seasoned A/B Testers

A coveted benefit of A/B testing is it’s ability to reveal new insights and unconscious biases. With clear data-backed results, it allows testers to to prove/disprove their hypotheses, and reveal hidden assumptions. We’ve compiled advice from seasoned testers about how...

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The Mobile A/B Testing Term Handbook

As mobile apps become increasingly competitive, it’s more important than ever to be optimizing your own to stand out from the crowd. A/B testing can be a powerful tool, and a competitive advantage when done correctly. However, it can also...

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5 Things Analytics Won’t Tell You About Your Mobile App

1. Is your conversion rate good? 2. Are your engagement and retention rates good? 3. Are the new features and design changes you make actually improving your top goals? 4. How can you grow your user base? 5. What actually...

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Apptimize Webinars to Help You Plan Your Next A/B Test

Whether you’re just getting started with mobile A/B testing or you’ve been testing since before it was cool, knowing what to test next is sometimes a challenge. That’s why we’ve set up two webinars to give you some ideas based...

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