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How Virgin Mobile UAE Used Experimentation to Decrease Drop Off by 18% for a Key Sign Up Step

The App Virgin Mobile is the first digital telecommunications service in the United Arab Emirates. Since our launch in 2017 we exist to innovate and redefine the mobile game in the region. Virgin Mobile UAE is proud to be the...

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How to Create Habit-Forming Mobile Apps

How do you ensure that your app is captivating and retaining users? Habits. In comes the ‘Hooked Model.’ The ‘Hooked Model,’ developed by Nir Eyal, is a four-step process built on basic principles of behavioral psychology that can be used...

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Leverage User Onboarding to Create Personalized In-App Experiences

An endless content repository is a double-edged sword. If users can’t find what they are looking for or discover content they are interested in, they are almost guaranteed to abandon your app. Many apps aim to improve user retention by helping...

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3 Tactics Retail Giants Use to Encourage Mobile App Engagement

A simple mobile-app-only sales campaign can easily boost app downloads for a retailer. The challenge for retailers, however, comes in convincing users to keep using their mobile apps after that initial sale has been claimed. Mobile retail apps need to...

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How the Largest Apps by Revenue Ace User Onboarding

Onboarding users to your mobile app isn’t just about teaching them how to use your features or what they can accomplish through your app. While some apps generate millions in revenue, most apps in the app store never reach a...

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How to Drive Mobile ROI Without Spending Millions on Acquisition

How much does it cost your company to acquire new users for your mobile app? And more importantly, is that cost worth the marketing budget you’re spending to get new users to install your app? For the first question, there’s...

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Turning the Tables on 3 Mobile Product Management Myths

Your success as a product manager rests primarily on one thing and one thing only: a thorough understanding of your user. Sure, your position at the company requires you to act as a linchpin between all departments: development, marketing, sales,...

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How to Trigger Aha! Moments Across the Customer Journey

Conventional wisdom says that once you drive users to the core action of your app—the aha! moment, when they discover the value of the app for the first time—you’re golden. Show them the value, and they’ll come back for more....

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How to Use Email to Drive Mobile Engagement

How to Use Email to Drive Mobile Engagement When users aren’t engaging with your app, it’s tempting to send push notifications and SMS messages to get their attention ASAP. But a user’s phone screen is their sacred space. Spamming them...

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Personalizing Mobile User Onboarding

Feel like going to the Giants game at the last minute? Gametime is an app that let’s do just that and buy last minute tickets with just two taps on your phone. It avoids the hassle of printing or picking...

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