Apptimize Features

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State of Mobile Experimentation: What Product Managers A/B Test and Why

Product teams that build sticky products in today’s proliferating technology landscape have to embrace a culture of experimentation and A/B testing to know what users want. Empowering innovation among product teams is at the heart of what we do –that’s...

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Product Update: Firebase Integration, Cross Platform Apps and Server-Side PHP SDK

The Apptimize team has been hard at work and we have some exciting recent product updates to share! Firebase Events and Properties Automatically Imported We’ve long prioritized third-party integrations that allow our customers to get up and running with A/B...

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Mobilize 2017 Draws 250 Mobile Innovators to San Francisco

On October 16th, 250 mobile leaders from over 125 companies across industries and continents attended Mobilize 2017 at the Westin St. Francis in San Francisco. The conference, organized by Apptimize, focused on how teams can unlock their genius and build...

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Strava on Optimizing for Iteration Speed

On October 16, 250 mobile product leaders from around the world gathered at Mobilize 2017 to discuss data and experimentation. A theme that continuously emerged throughout the day was the importance of experimentation and the impacts that it has on...

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The 3 UX Features Top Mobile Retail Apps Use to Drive Growth

The 2016 holiday season saw an incredible 44% year over year increase in mobile purchases with US consumers spending over $17B while shopping from their smartphones. The mobile share of e-commerce is experiencing rapid growth, and a fifth of all online sales...

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How VSCO & Twitter Deploy New Features to Millions of Mobile Users

How do you update an app without breaking the user experience when you have over 20 million users? 200 million? When it comes to mobile apps, the stakes are higher than they ever were on web. Mobile users have an...

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No Code Targeting with Auto-Import Properties

In Apptimize’s latest release, we’ve given our customers the ability to target user test groups more precisely than ever before, with zero additional effort. You might already know that Apptimize allows its users to target their test groups based on...

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Easier Than Ever with Segment and Apptimize

As if a 5 minute setup wasn’t easy enough…now you can try out the Apptimize SDK with a simple toggle of a switch. Today, we announce our integration with Segment!   Setting Up Segment Setting up Segment with Apptimize couldn’t...

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Change Repeating Elements with Zero Coding

Repeating elements are everywhere in apps. They’re in menus, in feeds, in albums, and countless other places. Repeating elements are collections of similar elements, grouped together due to homogenous structures and functions. While making changes to repeating elements in most...

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Mobile Dev without the App Store – A Closer Look at Facebook

Facebook had just about had it with the writers at TechCrunch. Each tiny little change they made was held under intense scrutiny on the front page of the blog. In the past month alone, TC had released a post about...

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