Apptimize Features

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Apptimize managed services can help you grow 4x faster

We heard from our customers that they just don’t have the resources to A/B test as often as they’d like. To fix this, Apptimize now offers professional services and software developers to execute A/B tests for you. Use our engineers...

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How to deliver personalized experiences to every single user, across every platform

98% of consumers use at least two different digital channels before making a purchase.  Is your company personalizing those channels to optimize the purchasing process for your customers? It’s crucial to ensure that their experience is consistent across all platforms....

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Why adding A/B testing to your tech stack is the right move right now

You know A/B testing will help grow and improve your apps but you’re not sure you have the resources to do it right and to do it right now. It’s tough to get proven results without having to jump through...

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State of Mobile Experimentation: What Product Managers A/B Test and Why

Product teams that build sticky products in today’s proliferating technology landscape have to embrace a culture of experimentation and A/B testing to know what users want. Empowering innovation among product teams is at the heart of what we do –that’s...

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Product Update: Firebase Integration, Cross Platform Apps and Server-Side PHP SDK

The Apptimize team has been hard at work and we have some exciting recent product updates to share! Firebase Events and Properties Automatically Imported We’ve long prioritized third-party integrations that allow our customers to get up and running with A/B...

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Mobilize 2017 Draws 250 Mobile Innovators to San Francisco

On October 16th, 250 mobile leaders from over 125 companies across industries and continents attended Mobilize 2017 at the Westin St. Francis in San Francisco. The conference, organized by Apptimize, focused on how teams can unlock their genius and build...

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Strava on Optimizing for Iteration Speed

On October 16, 250 mobile product leaders from around the world gathered at Mobilize 2017 to discuss data and experimentation. A theme that continuously emerged throughout the day was the importance of experimentation and the impacts that it has on...

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The 3 UX Features Top Mobile Retail Apps Use to Drive Growth

The 2016 holiday season saw an incredible 44% year over year increase in mobile purchases with US consumers spending over $17B while shopping from their smartphones. The mobile share of e-commerce is experiencing rapid growth, and a fifth of all online sales...

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How VSCO & Twitter Deploy New Features to Millions of Mobile Users

How do you update an app without breaking the user experience when you have over 20 million users? 200 million? When it comes to mobile apps, the stakes are higher than they ever were on web. Mobile users have an...

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