Mobile Optimization

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Mobile A/B Testing Guide: Best Practices on App Store Optimization, Mobile Engagement

Data-driven insights derived from mobile A/B testing inform product teams on where to double-down their efforts and where to pivot strategies. A/B testing helps product managers optimize experiences across the entire user journey — from user acquisition on major app...

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State of Mobile Experimentation: What Product Managers A/B Test and Why

Product teams that build sticky products in today’s proliferating technology landscape have to embrace a culture of experimentation and A/B testing to know what users want. Empowering innovation among product teams is at the heart of what we do –that’s...

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Why the Growth of Mobile Apps Makes In-App Experience Even More Important

The astonishing growth in smartphone adoption in the past few years has been matched only by the equally impressive growth of mobile apps. As of January 2017, the iOS App Store contained more than 2.2 million apps for Apple mobile...

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3 Ways the Top Health & Fitness Apps Have Great User Retention

Product leaders are increasingly realizing that simply acquiring users isn’t enough for their mobile apps. In order to form lasting connections, you need to focus on user retention: demonstrating the value of your product as a means to earn loyal users...

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Mastering Mobile App Growth Through Engagement and Retention Strategies

Encapsulating a new wave of innovative strategies, Growth Hacking was undoubtedly one of the leading buzzwords of 2017. By merging creative and analytical methods, product leaders and marketers have used Growth Hacking to reference methods that aid the virality of...

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