Mobile Product Management

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Why the Growth of Mobile Apps Makes In-App Experience Even More Important

The astonishing growth in smartphone adoption in the past few years has been matched only by the equally impressive growth of mobile apps. As of January 2017, the iOS App Store contained more than 2.2 million apps for Apple mobile...

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What You Need to Know When Deciding to Build or Buy Your Experimentation Software

You’ve already come to the conclusion that experimentation is the best way to create the optimal user experience. You know that a better user experience can improve engagement, retention and revenue and thus helps you grow your product and organizational...

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3 Ways the Top Health & Fitness Apps Have Great User Retention

Product leaders are increasingly realizing that simply acquiring users isn’t enough for their mobile apps. In order to form lasting connections, you need to focus on user retention: demonstrating the value of your product as a means to earn loyal users...

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How Mobile Ordering Has Changed the Foodservice Landscape

Unlike other industries, such as brick and mortar retail, physical locations will always be critical for restaurants — it’s not just about the food; it’s about the experience. It’s for this reason that most restaurant organizations consider their patrons “guests”...

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What Banks Can Learn About Mobile From Fintech

The recent investment surge in fintech firms — $17.4B globally in 2016 — is a strong indicator that banks need to start looking at these upstarts not just as competitors, but also as a source of inspiration. The desire to...

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