Mobile Product Management

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Why the Growth of Mobile Apps Makes In-App Experience Even More Important

The astonishing growth in smartphone adoption in the past few years has been matched only by the equally impressive growth of mobile apps. As of January 2017, the iOS App Store contained more than 2.2 million apps for Apple mobile...

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What You Need to Know When Deciding to Build or Buy Your Experimentation Software

You’ve already come to the conclusion that experimentation is the best way to create the optimal user experience. You know that a better user experience can improve engagement, retention and revenue and thus helps you grow your product and organizational...

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3 Ways the Top Health & Fitness Apps Have Great User Retention

Product leaders are increasingly realizing that simply acquiring users isn’t enough for their mobile apps. In order to form lasting connections, you need to focus on user retention: demonstrating the value of your product as a means to earn loyal users...

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How Mobile Ordering Has Changed the Foodservice Landscape

Unlike other industries, such as brick and mortar retail, physical locations will always be critical for restaurants — it’s not just about the food; it’s about the experience. It’s for this reason that most restaurant organizations consider their patrons “guests”...

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What Banks Can Learn About Mobile From Fintech

The recent investment surge in fintech firms — $17.4B globally in 2016 — is a strong indicator that banks need to start looking at these upstarts not just as competitors, but also as a source of inspiration. The desire to...

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Reducing Call Center Costs with a Mobile App?

Executives face an ongoing challenge of creating amazing customer experiences while also keeping costs at bay. This tug of war between satisfying customers and reducing costs takes center stage in stores, branches, and call centers. In particular, organizations have typically...

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How VSCO & Twitter Deploy New Features to Millions of Mobile Users

How do you update an app without breaking the user experience when you have over 20 million users? 200 million? When it comes to mobile apps, the stakes are higher than they ever were on web. Mobile users have an...

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The Up-To-Date Guide for Mobile Product Management Resources

A Curated Directory of the Best Techniques, Case Studies, Articles, Blogs, Events, and a Helluva Lot More. There are some great product management resources out there, but when looking specifically for mobile product resources, you may find yourself a little...

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How Effective Is Your Mobile Product Team?

This is a guest post by Ashley Sefferman of Apptentive Today, there are over 50,000 apps added to the app stores each month, and a whopping two-thirds of all apps see fewer than 1,000 downloads over the course of their...

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11 Things Every Mobile Product Manager Needs to Know

By now, you’ve heard a great deal about the importance of being mobile. You know that it’s not about just having an app. It’s about understanding key differences and challenges of the platform and how to overcome them. Learning from...

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