Retail

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Why A/B testing is essential to improving ecommerce sales right now

The retail landscape is changing fast and failing to adapt could cost you — just look at the onslaught of retailers closing brick and mortar stores this year from Payless to Dressbarn. An increasing number of consumers are taking their...

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Why It Matters That Mobile Sales Dominated Black Friday, Cyber Monday

Mobile sales broke records this Black Friday and Cyber Monday as shoppers took to their mobile devices to ring up purchases. Over 33.5% of e-commerce transactions on Black Friday came from smartphones, up 10% from the previous year, according to...

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