A/B Testing Ideas

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How a Culture of Experimentation Can Lead to 4X Growth

Fun fact: Organizations that prioritize testing are twice as likely to outperform their peers and have stronger cross-functional relationships. And yet, only 4 out of 10 marketers view testing and experimentation as a critical success factor. Those stats come from...

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Why A/B testing is essential to improving ecommerce sales right now

The retail landscape is changing fast and failing to adapt could cost you — just look at the onslaught of retailers closing brick and mortar stores this year from Payless to Dressbarn. An increasing number of consumers are taking their...

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7 A/B tests every retailer should run

A/B testing is the key to retail success. Use these A/B tests that top brands run to really drive revenue. Schedule a custom demo to kickstart your A/B testing strategy.

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Top 5 A/B Tests for Media and Streaming

Through working with media broadcasters and streaming companies like A&E and Discovery, we at Apptimize have seen what kinds of A/B tests really work for mobile, OTT, and web app that specialize in streaming content. We consolidated the top 5...

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