A/B Testing Ideas

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Mobile A/B Testing Guide: Best Practices on App Store Optimization, Mobile Engagement

Data-driven insights derived from mobile A/B testing inform product teams on where to double-down their efforts and where to pivot strategies. A/B testing helps product managers optimize experiences across the entire user journey — from user acquisition on major app...

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3 Ways the Top Health & Fitness Apps Have Great User Retention

Product leaders are increasingly realizing that simply acquiring users isn’t enough for their mobile apps. In order to form lasting connections, you need to focus on user retention: demonstrating the value of your product as a means to earn loyal users...

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Leverage User Onboarding to Create Personalized In-App Experiences

An endless content repository is a double-edged sword. If users can’t find what they are looking for or discover content they are interested in, they are almost guaranteed to abandon your app. Many apps aim to improve user retention by helping...

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How Runtastic Boosted Paid Android Subscriptions by 44%

Runtastic has a portfolio of over 15 health and fitness apps which combine traditional fitness models with mobile technology. Runtastic has over 95 million registered users. Using Apptimize, the app has boosted the conversion rate by 44%. THE CHALLENGE In-app...

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How HotelTonight Increased Conversions by 15% by Eliminating Mandatory Account Creation

HotelTonight is the leading mobile-only solution for last minute hotel bookings, with over 20 million app downloads across 1,700 markets in 36 countries. THE CHALLENGE Even though HotelTonight is far ahead of its competition in the steps and time needed...

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How 3 Shopping Apps Boost Conversion Through Simple Features

If you’re in the retail space and haven’t optimized your sales process for mobile conversions yet, now’s the time to take action. On Black Friday last November, mobile devices generated $1.2 billion of purchases. If that number seems impressive at...

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3 Optimized Onboarding Flows from Top Travel Apps You Can Test Today

What’s the best way to onboard users to your travel app so that they’ll stick around for a long time? The short answer is it depends. It depends on your app’s core function, your ideal user’s behavior, and your features’...

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How to Leverage Deep Linking to Turn Downloads Into Users

This is a guest post written by James Stuebner of Branch Metrics. As a mobile app developer, you’re working hard to drive new users to your app. You’re focusing on creating meaningful ad campaigns, updating a mobile website, and sharing...

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The Ultimate Guide to the Hamburger Menu and Its Alternatives

The hamburger menu has gotten a lot of flak over the years, some for justifiable reasons and some not. One reason for its controversy is simply that it’s so darn popular on all kinds of apps. An overwhelming majority of...

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6 Methods to Reduce Friction in Your Mobile Funnel

Converting users into customers can be a difficult task for many apps. Often on the go, users can be easily derailed by the slightest bumps, whether they be physical distractions or friction in the funnel. This week, we’re sharing 6...

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