A/B Testing Ideas

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Top 5 A/B Tests for Media and Streaming

Through working with media broadcasters and streaming companies like A&E and Discovery, we at Apptimize have seen what kinds of A/B tests really work for mobile, OTT, and web app that specialize in streaming content. We consolidated the top 5...

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How iFood Increased Online Payments Share by 14% With Apptimize

About iFood iFood is the leading food delivery platform in Latin America with over 50,000 associated restaurants and 120,000 couriers. Every month, customers place millions of food orders for delivery using the iFood mobile app. The Challenge As part of...

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Mobile A/B Testing Guide: Best Practices on App Store Optimization, Mobile Engagement

Data-driven insights derived from mobile A/B testing inform product teams on where to double-down their efforts and where to pivot strategies. A/B testing helps product managers optimize experiences across the entire user journey — from user acquisition on major app...

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3 Ways the Top Health & Fitness Apps Have Great User Retention

Product leaders are increasingly realizing that simply acquiring users isn’t enough for their mobile apps. In order to form lasting connections, you need to focus on user retention: demonstrating the value of your product as a means to earn loyal users...

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Leverage User Onboarding to Create Personalized In-App Experiences

An endless content repository is a double-edged sword. If users can’t find what they are looking for or discover content they are interested in, they are almost guaranteed to abandon your app. Many apps aim to improve user retention by helping...

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How Runtastic Boosted Paid Android Subscriptions by 44%

Runtastic has a portfolio of over 15 health and fitness apps which combine traditional fitness models with mobile technology. Runtastic has over 95 million registered users. Using Apptimize, the app has boosted the conversion rate by 44%. THE CHALLENGE In-app...

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How HotelTonight Increased Conversions by 15% by Eliminating Mandatory Account Creation

HotelTonight is the leading mobile-only solution for last minute hotel bookings, with over 20 million app downloads across 1,700 markets in 36 countries. THE CHALLENGE Even though HotelTonight is far ahead of its competition in the steps and time needed...

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How 3 Shopping Apps Boost Conversion Through Simple Features

If you’re in the retail space and haven’t optimized your sales process for mobile conversions yet, now’s the time to take action. On Black Friday last November, mobile devices generated $1.2 billion of purchases. If that number seems impressive at...

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3 Optimized Onboarding Flows from Top Travel Apps You Can Test Today

What’s the best way to onboard users to your travel app so that they’ll stick around for a long time? The short answer is it depends. It depends on your app’s core function, your ideal user’s behavior, and your features’...

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