As the digital media landscape continues to evolve in 2019, it will be marked by dramatic changes and digital media trends in the streaming space as new services seek to dethrone Netflix. New ventures launching this year, including those from...
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Responding to demand for cross-platform ad measurement, Nielsen finally announced that it will now cover over-the-top (OTT) and mobile audiences—including YouTube audiences—in its Total Ad Ratings. This really is a long time coming. It has been constantly surprising that Nielsen...
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The Need for Experimentation on tvOS and AndroidTV Apps A majority of users use their Over-the-top content (OTT) apps in the comfort of their home. OTT apps, unlike mobile apps, often engage multiple users at the same time. (Think of...
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