OTT Optimization

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Digital Media Trends to Impact Streaming Services in 2019

As the digital media landscape continues to evolve in 2019, it will be marked by dramatic changes and digital media trends in the streaming space as new services seek to dethrone Netflix. New ventures launching this year, including those from...

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Nielsen Goes Cross-Platform, Adds OTT and Mobile to Ad Measurement

Responding to demand for cross-platform ad measurement, Nielsen finally announced that it will now cover over-the-top (OTT) and mobile audiences—ncluding YouTube audiences—in its Total Ad Ratings. This really is a long time coming. It has been constantly surprising that Nielsen...

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Now Apptimize Supports tvOS and Android TV apps!

The Need for Experimentation on tvOS and AndroidTV Apps A majority of users use their Over-the-top content (OTT) apps in the comfort of their home. OTT apps, unlike mobile apps, often engage multiple users at the same time. (Think of...

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