A/B Testing Ideas

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Mobile Logins Suck. 5 Ways to Suck a Lot Less

Password logins. They’re the bane of mobile users around the world, yet we’re still forced to use them for almost every app on our phones. The process we’ve ported over from web seems archaic and much more tedious than it...

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Surprise and Delight Users for a Big Conversion Boost

There’s a reason why Brian Wong is the youngest person to ever receive VC funding. Capitalizing on “serendipitous moments,” his company Kiip generates customized engagement ads that are 14x more effective than banner ads when it comes to increasing purchasing...

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Decision Fatigue Is Tanking Engagement

If you’re asking for parole in court, you’d best try and make an appointment early in the day. A study by the National Academy of Sciences has shown that judges granted parole 65% of the time for cases at the...

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How I Used A/B Testing Approach for Social Introductions While Abroad

When most people think about A/B testing, they often only think of it as some B2B tool that helps them improve their website or copy. A/B testing isn’t just a tool, it’s an approach to improving upon something that already...

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Test if Facebook’s New Login is Right for Your App

Last week, we talked about Facebook’s new Anonymous Logins that are going to reshape the way developers onboard users. Integrating Facebook’s new technology will likely be a fairly complicated process for many teams. Developers will have to determine how to...

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What We Learned From Buzzfeed That Will Make Your App Amazing

I really didn’t need to know how well I knew Disney song lyrics… but I clicked on it last night anyway and spent 3 minutes realizing that there are Disney movies I’ve never seen. Then I shared it to all...

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The Key to User Acquisition: Onboarding

User acquisition and growth are the number one concerns for most mobile app managers these days. At Apptimize, we’ve found that monetization often takes a second seat to user growth. The question that many product managers ask is, “how do...

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Conversion Funnels: What’s Really Going On In Your A/B Test

The simplest case of A/B testing is creating two versions of something and seeing which version is better based on one simple metric. Most tests, though, are not so simple. For most tests, the definition of “better” can be somewhat...

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Being Agile During the Holidays with Dynamic Variables

The holiday season isn’t just for retailers and retail apps. Many apps will see a bump in downloads and user activity because consumers are activating new smart phones. A study by Fiksu shows that apps that update during the holidays...

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3 Ways to Earn More Upgrade Revenue from Your App

Rather than monetizing off of ads or asking users to pay for an app sight unseen, many apps provide a premium version that requires an upgrade fee. This is a proven way to monetize your app. But once you’ve dedicated...

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