Mobile Strategy

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This is How Top-Grossing Apps Design Their UX for High Engagement

In 2016 alone, the Apple App Store and Google Play generated a combined net revenue of $8.7 billion. The astounding amount included revenue from in-app sales of anything from animated bear-and-rabbit stickers to countless replays of all four seasons of...

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3 Tactics Retail Giants Use to Encourage Mobile App Engagement

A simple mobile-app-only sales campaign can easily boost app downloads for a retailer. The challenge for retailers, however, comes in convincing users to keep using their mobile apps after that initial sale has been claimed. Mobile retail apps need to...

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How the Largest Apps by Revenue Ace User Onboarding

Onboarding users to your mobile app isn’t just about teaching them how to use your features or what they can accomplish through your app. While some apps generate millions in revenue, most apps in the app store never reach a...

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3 Simple Features Mobile Retail Apps Use to Increase Retention

Retail sellers have an easy way to incentivize customers to download their mobile apps: offering them unique products, one-time discounts, and special offers not otherwise available to other customers. The real challenge, however, begins with building retention in mobile retail...

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How 3 Shopping Apps Boost Conversion Through Simple Features

If you’re in the retail space and haven’t optimized your sales process for mobile conversions yet, now’s the time to take action. On Black Friday last November, mobile devices generated $1.2 billion of purchases. If that number seems impressive at...

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3 Key Principles for Building Your App Like An Addictive Game

The creators of mobile games have a secret weapon: employing psychological triggers that keep users glued to their game and boost in-apps profits. And the numbers of their success prove that they’re doing something right. Out of the gaming industry’s...

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3 Mobile UX Design Principles for Travel Apps

If the internet has put the world at our fingertips, mobile apps—especially mobile travel apps—have put it beneath our thumbs. Only problem is that the entire world can sometimes prove too much for the limited reach and mobility of thumbs,...

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WeChat’s Former Growth Lead On The Future of Messaging & Bots

Bots have been a popular topic in Silicon Valley as people look for the next new thing. They’ve attracted attention because of Facebook’s push for Messenger as a platform, and proponents often point to the success of WeChat, which Facebook...

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