Mobile Strategy

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How Mobile Ordering Has Changed the Foodservice Landscape

Unlike other industries, such as brick and mortar retail, physical locations will always be critical for restaurants — it’s not just about the food; it’s about the experience. It’s for this reason that most restaurant organizations consider their patrons “guests”...

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What Banks Can Learn About Mobile From Fintech

The recent investment surge in fintech firms — $17.4B globally in 2016 — is a strong indicator that banks need to start looking at these upstarts not just as competitors, but also as a source of inspiration. The desire to...

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Reducing Call Center Costs with a Mobile App?

Executives face an ongoing challenge of creating amazing customer experiences while also keeping costs at bay. This tug of war between satisfying customers and reducing costs takes center stage in stores, branches, and call centers. In particular, organizations have typically...

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How to Create Habit-Forming Mobile Apps

How do you ensure that your app is captivating and retaining users? Habits. In comes the ‘Hooked Model.’ The ‘Hooked Model,’ developed by Nir Eyal, is a four-step process built on basic principles of behavioral psychology that can be used...

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How the Best Entertainment Apps Use UX to Hook Users

Entertainment apps make big bucks. Spotify and Apple Music generate over $7B in revenue. Netflix is close to breaking the $9B mark. And no one knows for certain how much YouTube makes, but estimates put it at higher than all of...

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