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How VSCO & Twitter Deploy New Features to Millions of Mobile Users

How do you update an app without breaking the user experience when you have over 20 million users? 200 million? When it comes to mobile apps, the stakes are higher than they ever were on web. Mobile users have an...

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The Up-To-Date Guide for Mobile Product Management Resources

A Curated Directory of the Best Techniques, Case Studies, Articles, Blogs, Events, and a Helluva Lot More. There are some great product management resources out there, but when looking specifically for mobile product resources, you may find yourself a little...

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How Effective Is Your Mobile Product Team?

This is a guest post by Ashley Sefferman of Apptentive Today, there are over 50,000 apps added to the app stores each month, and a whopping two-thirds of all apps see fewer than 1,000 downloads over the course of their...

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Code Freeze is Coming – Here Are the Adjustments to Make

The holiday season is nigh. It’s undoubtedly a wonderful time of the year where we can enjoy egg nog, relatives, presents, and the crippling inability to update our apps or boost app rankings. Each year in December, Apple is kind...

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The Registration Test Results Netflix Never Expected

This post is adapted from Anna Blaylock’s talk at Manifesto SF. “Come on Netflix. Why can’t I browse titles before I sign up?” It’s a sentiment that many Netflix visitors have expressed at one point or another. And by many,...

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