By now, you’ve heard a great deal about the importance of being mobile. You know that it’s not about just having an app. It’s about understanding key differences and challenges of the platform and how to overcome them. Learning from...
/ Read MoreLast week, Michael Mace and Kendrick Wang gave a joint webinar about how teams can start improving their app usability in just 5 days. The duo introduced a new methodology of getting qualitative and quantitative data back from users, before...
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Getting Yahoo Mail into the top 5 free apps in the App Store is no easy feat, so it’s pretty safe to say the growth team at Yahoo knows what they’re talking about. Over the course of 10 weeks, they...
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Moving fast is obviously a good thing on mobile, but how do we go about achieving it? Last week, we shared Waseem Daher’s take on why you should make small, iterative changes to your app. In his talk, Daher raised...
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A few weeks ago, Apptimize hosted an event in SF: Fast Data Driven Growth on Native Mobile. Speakers from Dropbox, Lyft, and Yahoo! Growth shared the different strategies these industry leaders have been employing to stay ahead of the pack....
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