Apptimize Blog

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Decision Fatigue Is Tanking Engagement

If you’re asking for parole in court, you’d best try and make an appointment early in the day. A study by the National Academy of Sciences has shown that judges granted parole 65% of the time for cases at the...

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How I Used A/B Testing Approach for Social Introductions While Abroad

When most people think about A/B testing, they often only think of it as some B2B tool that helps them improve their website or copy. A/B testing isn’t just a tool, it’s an approach to improving upon something that already...

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Someone Woke Up the Sleeping Giants

When we hear about triple digit growth in MAUs for a mobile app, most people think hot new startup like Uber, Airbnb, Tinder, or Snapchat. Surprisingly enough, the second fastest growing mobile app this quarter was Kohl’s. Yes, the retail...

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Apptimize at Apps World 2015 – How to Retain App Users

Last week, Apptimize was down at Moscone Center West in San Francisco for Apps World North America. It was a great event and we’re happy we got to spend some time talking with our customers as well as a bunch...

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Why I’ll Never Delete these 5 Travel Apps From My Phone

There are some apps I’ll never delete from my phone. Having recently returned after 2 years of living abroad in Japan and Taiwan, these 5 apps made such an enormous impact on my daily life and travels that I can’t...

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