Apptimize Blog

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Mobile Dev without the App Store – A Closer Look at Facebook

Facebook had just about had it with the writers at TechCrunch. Each tiny little change they made was held under intense scrutiny on the front page of the blog. In the past month alone, TC had released a post about...

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Forget Waiting for App Submission, Let’s Just Copy Facebook

Every day, twice a day (except on Tuesdays), Facebook quietly updates its website. One comes in the morning at 9:00AM and the other at 4:00PM Pacific Time. Each of those iterations can contain anywhere from 30 to 300 cherry picked...

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Move Fast…But Don’t Break Things. Talking B2B at Box

https://www.youtube.com/watch?v=e9enEvgl9sM Nancy Hua on Building a Modern Enterprise Company Last week, Apptimize CEO Nancy Hua joined fellow Y-Combinator Alumni Erica Brescia of Bitnami (YC W13) and Reshma Khilnani of Box/MedXT (YC W13) to speak about “Building A Modern Enterprise Company”...

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Optimize Marketing Campaigns in Real-time for Native iOS and Android

A/B Testing Example – Retale, a location-based app that aggregates retail circulars, ran a Black Friday campaign in the weeks leading up to November 28, 2014 that increased their product click-through rates in the busiest shopping week of the year. While...

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Apptimize Raises $4M in Series A to Bring Iteration Speed to Mobile Apps

Menlo Park, CA—February 17, 2015—Apptimize, the provider of optimization tools for mobile applications, announced today that it has closed a $4 million Series A funding round led by Costanoa Venture Capital. The Series A round brings Apptimize’s total funding to...

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