There is a misconception in the mobile space. While most mobile product managers want to optimize their app through A/B testing, many seem to believe that A/B testing is a daunting enterprise that would require a lot of developer resources....
/ Read More
A/B testing is a learned skill. Like any skill, you get better at it over time by doing it and by making mistakes. However, learning from other people’s experience helps you skip the early mistakes and jump to the advanced...
/ Read More
Mobile A/B testing really has never been easier. Apptimize now automatically imports events from your existing analytics API without any work whatsoever. New A/B tests can now use the events you already track in Mixpanel (or Flurry, Google Analytics… or...
/ Read MoreWhat are some A/B tests to perform to improve your app’s user flows? How can you roll out new features while reducing risk? How can you provide app users with the content they want? Watch the recording of our webinar...
/ Read MoreEveryone who’s not A/B testing is leaving their app unoptimized and losing out on more engaged customers and more revenue. Most app managers I talk to seem to realize this, but we at Apptimize still often hear from some customers...
/ Read More