This post is adapted from Anna Blaylock’s talk at Manifesto SF. “Come on Netflix. Why can’t I browse titles before I sign up?” It’s a sentiment that many Netflix visitors have expressed at one point or another. And by many,...
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Let’s admit it, it’s not hard to copy features. Ethically…well…that’s another question altogether. Whenever some new mobile trend comes along, people are pretty quick to jump on the bandwagon. Look for example, at the success of Tinder. Since its introduction...
/ Read MoreLast week, Michael Mace and Kendrick Wang gave a joint webinar about how teams can start improving their app usability in just 5 days. The duo introduced a new methodology of getting qualitative and quantitative data back from users, before...
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Last week, Apptimize was down at Moscone Center West in San Francisco for Apps World North America. It was a great event and we’re happy we got to spend some time talking with our customers as well as a bunch...
/ Read MoreHotelTonight, a booming mobile-first travel company, is doing things that their competitors can’t do. This is due to their focus on customer experience, desire for innovation, and attention to data. In this video, Director of Product, Audrey Tsang, talks about...
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