Thought Leaders

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3 Mobile Trends from Google I/O

The keynote presentation at Google I/O is (unsurprisingly) focused on native mobile trends and Android’s increasing integration in all aspects of our lives–the home, the car, our wrists. I’m still sitting in the keynote, but here are the top trends...

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Analytics and the Art of Territory Conquest

In addition to doing data science at Apptimize, I play a lot of Go. The thing about Go players is this: once the game has ensnared us, we are forevermore compelled to think of everything else in its terms. That...

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How to Hire an Amazing iOS Developer

Meet Dustin Howett. He’s Apptimize’s lead iOS engineer. Dustin is a badass. He’s a prominent figure in the iPhone jailbreak community, where he has contributed to core userland components and sold numerous tweaks. He created some of the main tools...

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Why A/B Testing Too Much Leads to Bad Science

So you want test and experiment with your apps to optimize the user experience, aka do science on your apps. But, as it turns out, that’s actually harder than it looks. Gathering data used to be the hard part, but...

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6 Tips on How to Give a Great App Demo

A few of us at Apptimize went to the LAUNCH Festival earlier this week. We spent most of our time demoing at the booth, but we did manage to spend some time seeing the official LAUNCH demos as well as...

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