Onboarding users to your mobile app isn’t just about teaching them how to use your features or what they can accomplish through your app. While some apps generate millions in revenue, most apps in the app store never reach a...
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The Need for Experimentation on tvOS and AndroidTV Apps A majority of users use their Over-the-top content (OTT) apps in the comfort of their home. OTT apps, unlike mobile apps, often engage multiple users at the same time. (Think of...
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Originally published in Martech Series by Sudipto Ghosh. New OTT App Testing Enables Organizations to Know What Works on Apple TV and Android TV. This will Convert Users into Paid Subscribers. The Over-the-Top (OTT) revenue for 2019 is predicted to double...
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A simple mobile-app-only sales campaign can easily boost app downloads for a retailer. The challenge for retailers, however, comes in convincing users to keep using their mobile apps after that initial sale has been claimed. Mobile retail apps need to...
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Launching and enhancing features for your mobile app can be a time-consuming challenge fraught with risk. At Apptimize, we are always looking for opportunities to help you iterate faster and create features your users love. In this post we’re proposing...
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