Apptimize Blog

Stay up to date on the latest in mobile UX and growth.

Contradictions in Mobile App Design Research

There is a lot of literature about how to build great apps–what works, what doesn’t. But something I found while researching email marketing subject lines is that a lot of research is contradictory. Mailchimp’s data told me that subject lines with the word “newsletter” generated more opens on average for emails. Adestra’s report said the […]

by Yinmeng Zhang
Let’s Talk About Targeting

For the most part, you can get a leg up on the competition simply by A/B testing your mobile apps. For the ultra-smart and sophisticated, however, you have more specific user populations to worry about. Maybe you want to deploy your tests to only a certain type of user that you think would respond well. […]

by Yinmeng Zhang
How to Evaluate a Mobile A/B Testing Solution

How do you know which mobile A/B testing solution is right for you? Ask for a demo. Signing up for a trial is a great start. Seeing a live demo is even better. With a live demo, you can watch how the solution actually works with your app. You can also learn about features that […]

by Yinmeng Zhang
A/B Test Images Without Programming

Did you know that the Visual Apptimizer not only allows you to change copy and buttons without programming but you can also change images on the fly? This means you can swap out images in your app without having to bake them into your app in advance or needing app store re-approvals. We’ll show you […]

by Yinmeng Zhang
KAYAK’s Recipe for Great Mobile A/B Testing, Part II

Earlier in the week, we posted a podcast with Vinayak Ranade, Director of Engineering for Mobile at KAYAK. The podcast was only five and half minutes, but our actual conversation was over an hour long. Here are some tidbits from the rest of the conversation distilled into a few more questions.

by Yinmeng Zhang
How to Fix Bugs and Usability Issues After App Deployment

Have you ever updated your app only to realize after the release that it had a vital bug? Have you ever released a new feature and then learned that the feature was killing conversion rates in a completely unexpected way? With feature flagging and staged rollout, you’re able to easily manage these issues while minimizing […]

by Yinmeng Zhang
KAYAK’S Most Interesting A/B Test

This is the inaugural Apptimize podcast! Our CEO, Nancy Hua, speaks with Vinayak Ranade, Director of Engineering for Mobile at KAYAK about how to identify what to test. Listen to the podcast and/or read the transcript below.

by Yinmeng Zhang
6 Tips on How to Give a Great App Demo

A few of us at Apptimize went to the LAUNCH Festival earlier this week. We spent most of our time demoing at the booth, but we did manage to spend some time seeing the official LAUNCH demos as well as walk around to the other booths to check out exciting products. There were lots of […]

by Yinmeng Zhang
How to A/B test on mobile without a single line of code

Since launching our Visual Apptimizer in January, we’ve been crunching away in our offices coming up with hot new features. The latest in a long line of exciting things to come is our zero line installation for iOS (we’re still working on this for Android, so Java coders please stay tuned). You now need absolutely […]

by Yinmeng Zhang
Mobile A/B Testing at LinkedIn: The Importance of Different Platforms

A few weeks ago, LinkedIn’s engineering team published a great article on their method of A/B testing. We had the pleasure of talking with Akhilesh Gupta, LinkedIn’s Senior Software Engineer for Mobile, over some chocolate coconut water to dive deeper on a few follow-up questions. Akhilesh leads LinkedIn’s server team for mobile and happens to […]

by Yinmeng Zhang
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