Apptimize Blog

Stay up to date on the latest in mobile UX and growth.

The Key to Mobile Growth Hacking: Conversion Funnels

When it comes to growth metrics, one of the most important things is finding metrics that are insightful enough that you can figure out exactly what you need to do to grow your user-base. Conversion funnels exemplify actionable metrics by showing exactly where users are falling off in a flow. Unfortunately, people use often use […]

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App Engagement: Engagement Metrics and Some Industry Stats

When talking about app optimization, we often hear mobile experts talk about “engagement.” But what exactly is engagement? How do most app managers define engagement and what are some ways to improve engagement? In this post, I’ll go through some of the most common metrics that app managers use to define engagement and some industry […]

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Apptimize Brings Codeless, Real-time A/B Testing to Android Apps

San Francisco, CA – Three months after announcing a $2.1M seed funding round and the iOS version of the Visual Apptimizer, a what-you-see-is-what-you-get visual editor for creating A/B testing variants, Apptimize is launching the Visual Apptimizer for Android. Not only will product managers, designers, and marketers now be able to create A/B tests for their […]

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Analytics and the Art of Territory Conquest

In addition to doing data science at Apptimize, I play a lot of Go. The thing about Go players is this: once the game has ensnared us, we are forevermore compelled to think of everything else in its terms. That brings me to this post. Nancy, our CEO, asked me recently if I knew of […]

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Infographic: 7 Things to A/B Test in a Retail App

Welcome to the first installation of our “7 Things to Test” series! At Apptimize, we recognize that coming up with the right things to A/B test is just as hard as actually running the test, so we have created an infographic series giving you suggestions for A/B tests by app category. The first industry to […]

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How Socialcam Got Millions of Users With Mobile A/B Testing

We recently sat down with Ammon Bartram, co-founder of Socialcam, a popular mobile social video app with 10’s of millions of downloads. Ammon tells us about how Socialcam optimized its flow and improved signup and engagement through mobile A/B testing. “It’s extremely hard to tell what people are actually going to use, so we decided […]

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6 UX Mistakes to Avoid When Designing a Native Mobile App

It’s hard enough to get to people to download your app. Why spend all that time, money, and resources generating a download only to have the user close and delete the app? Avoiding these 6 pitfalls when designing your native iOS or Android app will help you make an app that users love and keep […]

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How We Pulled Off Scaling a Live Demo in a Week

As many of you already know, Apptimize does A/B testing for native mobile apps. Since we launched our Visual Apptimizer (our what-you-see-is-what-you-get visual editor) in January, the most common questions we’ve gotten are “what’s the catch? Does this only work on HTML5 apps? Do I have to build my app around a special framework, tag […]

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Android Visual Apptimizer Beta

iOS customers have been using our Visual Apptimizer, a what-you-see-is-what-you-get visual real-time editor, since we launched it in January. Today, we’re announcing the beta of our Android Visual Apptimizer. Now, Android A/B testers can also enjoy: A/B testing without having to go through the app store Making variants without programming Pushing changes out to users […]

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How to Hire an Amazing iOS Developer

Meet Dustin Howett. He’s Apptimize’s lead iOS engineer. Dustin is a badass. He’s a prominent figure in the iPhone jailbreak community, where he has contributed to core userland components and sold numerous tweaks. He created some of the main tools used to develop apps for the jailbroken iPhone. This blog post is about our experience […]

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