Apptimize Blog

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KAYAK’S Most Interesting A/B Test

This is the inaugural Apptimize podcast! Our CEO, Nancy Hua, speaks with Vinayak Ranade, Director of Engineering for Mobile at KAYAK about how to identify what to test. Listen to the podcast and/or read the transcript below.

by Yinmeng Zhang
6 Tips on How to Give a Great App Demo

A few of us at Apptimize went to the LAUNCH Festival earlier this week. We spent most of our time demoing at the booth, but we did manage to spend some time seeing the official LAUNCH demos as well as walk around to the other booths to check out exciting products. There were lots of […]

by Yinmeng Zhang
How to A/B test on mobile without a single line of code

Since launching our Visual Apptimizer in January, we’ve been crunching away in our offices coming up with hot new features. The latest in a long line of exciting things to come is our zero line installation for iOS (we’re still working on this for Android, so Java coders please stay tuned). You now need absolutely […]

by Yinmeng Zhang
Mobile A/B Testing at LinkedIn: The Importance of Different Platforms

A few weeks ago, LinkedIn’s engineering team published a great article on their method of A/B testing. We had the pleasure of talking with Akhilesh Gupta, LinkedIn’s Senior Software Engineer for Mobile, over some chocolate coconut water to dive deeper on a few follow-up questions. Akhilesh leads LinkedIn’s server team for mobile and happens to […]

by Yinmeng Zhang
Storytelling with data: Lessons learned from Bump

Bump used A/B testing before it was cool. Google acquired Bump last year, in part because the people at Bump really understand data, mobile, and user experience. Earlier this week, we spoke with Chris Perry, former product manager and lead data scientist at Bump. Chris took a break from his Google projects to talk with […]

by Yinmeng Zhang
What we learned from web A/B testing… and what we didn’t

These days, it’s common to have a both a web and mobile experience that are core to your business. One probably reels in more revenue than the other, but if you’ve developed an experimental culture, there’s a good chance that you’re a/b testing and optimizing both. And you typically test more on web because it’s […]

by Yinmeng Zhang
5 tips for A/B testing on Android versus iOS

If you have an Android and iOS app, your two versions are probably similar but not exactly the same. Your users are probably similar but not exactly the same. So make sure you don’t test on one platform and assume the results are the same for both. Here are some ideas of things to test […]

by Yinmeng Zhang
Etsy’s Culture Of Continuous Experimentation and A/B Testing Spurs Mobile Innovation

I’ve been a personal fan of Etsy for a long time (half the art in my house was found while lying in bed with the Etsy app on my iPad). I’ve always been impressed with how they’ve managed to develop a great experience for me on all screens. How do they do it? Turns out, […]

by Yinmeng Zhang
How Many Users Do I Need for My A/B Test? Calculating Sample Size and Run Times

While the basic concept of planning an A/B test is pretty straight forward, two of the more complex questions that we often get are: What percentage of my users should I put in my test? How long will it take to decide which variant is best? While it’s a perfectly fine strategy to deploy the […]

by Yinmeng Zhang
5 Easy Ways to Improve Your App with A/B Testing

Here are 5 ideas for relatively easy to implement tests to visual aspects of your app. You most likely won’t need to rework user flows or do a lot of complex coding. These are layout and design changes that can be made with the Visual Apptimizer without additional coding beyond the initial installation. Click here […]

by Yinmeng Zhang
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