Apptimize Blog

Stay up to date on the latest in mobile UX and growth.

Infographic: 7 Things to A/B Test in a Gaming App

Knowing what to test the hardest part of getting started with A/B testing. This is why we created the “7 Things to A/B Test” series that began with the 7 Things to Test in a Retail App. Here is our second infographic in the series: 7 Things to A/B Test in a Gaming App. Click […]

by Apptimize
3 Reasons Why Measuring ROI is Harder Than It Looks

Twenty years ago, marketing meant expensive television commercials or PR pieces in trade magazines. Measuring return on investment (ROI) was practically impossible. But online businesses today can quantify the number of impressions, clicks, purchases, and almost anything else surrounding their marketing efforts. Measuring ROI seems like it should be simple given the explosion of data […]

by Apptimize
4 Things to A/B Test to Increase App Engagement

In a previous post, I wrote about the importance of app engagement and the top engagement metrics that you should be tracking in your app. Now that we’ve discussed what to track, let’s talk about how to increase those numbers. Most of the articles on this topic talk repeatedly about how the app must give […]

by Apptimize
The Key to Mobile Growth Hacking: Conversion Funnels

When it comes to growth metrics, one of the most important things is finding metrics that are insightful enough that you can figure out exactly what you need to do to grow your user-base. Conversion funnels exemplify actionable metrics by showing exactly where users are falling off in a flow. Unfortunately, people use often use […]

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App Engagement: Engagement Metrics and Some Industry Stats

When talking about app optimization, we often hear mobile experts talk about “engagement.” But what exactly is engagement? How do most app managers define engagement and what are some ways to improve engagement? In this post, I’ll go through some of the most common metrics that app managers use to define engagement and some industry […]

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Apptimize Brings Codeless, Real-time A/B Testing to Android Apps

San Francisco, CA – Three months after announcing a $2.1M seed funding round and the iOS version of the Visual Apptimizer, a what-you-see-is-what-you-get visual editor for creating A/B testing variants, Apptimize is launching the Visual Apptimizer for Android. Not only will product managers, designers, and marketers now be able to create A/B tests for their […]

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Analytics and the Art of Territory Conquest

In addition to doing data science at Apptimize, I play a lot of Go. The thing about Go players is this: once the game has ensnared us, we are forevermore compelled to think of everything else in its terms. That brings me to this post. Nancy, our CEO, asked me recently if I knew of […]

by Apptimize
Infographic: 7 Things to A/B Test in a Retail App

Welcome to the first installation of our “7 Things to Test” series! At Apptimize, we recognize that coming up with the right things to A/B test is just as hard as actually running the test, so we have created an infographic series giving you suggestions for A/B tests by app category. The first industry to […]

by Apptimize
How Socialcam Got Millions of Users With Mobile A/B Testing

We recently sat down with Ammon Bartram, co-founder of Socialcam, a popular mobile social video app with 10’s of millions of downloads. Ammon tells us about how Socialcam optimized its flow and improved signup and engagement through mobile A/B testing. “It’s extremely hard to tell what people are actually going to use, so we decided […]

by Apptimize
6 UX Mistakes to Avoid When Designing a Native Mobile App

It’s hard enough to get to people to download your app. Why spend all that time, money, and resources generating a download only to have the user close and delete the app? Avoiding these 6 pitfalls when designing your native iOS or Android app will help you make an app that users love and keep […]

by Apptimize