Bots have been a popular topic in Silicon Valley as people look for the next new thing. They’ve attracted attention because of Facebook’s push for Messenger as a platform, and proponents often point to the success of WeChat, which Facebook...
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By Matthew Cordasco, MyCrowd QA When it comes to satisfying mobile app users, looks matter. While power users might be willing to navigate a complicated user interface to complete certain tasks, most people like to use apps that are sleek,...
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Before you deploy a feature to a userbase of thousands or even millions, how do you validate that the product or feature you’re building will appeal to your users? We dig into 5 techniques you can use to efficiently evaluate...
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In this monstrous user onboarding guide, we'll break down everything you need to know about and techniques to use to deliver value and drive retention: What key metrics you should focus on, applying behavioral psychology to drive the right behaviors,...
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Whenever I talk to mobile teams today, 9 out of 10 teams tell me that their biggest challenge is acquiring new users. It makes sense. We know that there are some huge challenges when it comes to funneling in new...
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