While there are a bunch of novel options for the new Apple Watch, HotelTonight is one company that’s in the lead pack. Not only have they produced an awesome app to launch on day one, they’ve already discovered and pre-emptively...
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WHAT: Want to win a free Apple Watch? Next Tuesday and Wednesday (May 12-13), Apptimize is going to be in Apps World North America, held at Moscone Center West in San Francisco. CEO Nancy Hua will be be speaking about...
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A coveted benefit of A/B testing is it’s ability to reveal new insights and unconscious biases. With clear data-backed results, it allows testers to to prove/disprove their hypotheses, and reveal hidden assumptions. We’ve compiled advice from seasoned testers about how...
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We recently got a chance to talk to Greg Kim, the GM of mobile at Slickdeals about his company’s transition into the mobile space. The company most famous for its incredible deals on the web has been transitioning into the...
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As mobile apps become increasingly competitive, it’s more important than ever to be optimizing your own to stand out from the crowd. A/B testing can be a powerful tool, and a competitive advantage when done correctly. However, it can also...
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