Apptimize Blog

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HotelTonight A/B Tests and Finds Surprising Results

HotelTonight skyrocketed up the app lists in the last several years to take a leading position in the mobile travel market primarily because they are fast moving company with a laser focus on user experience and design. At Apptimize, we...

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HotelTonight A/B Tests with Apptimize

HotelTonight, a booming mobile-first travel company, is doing things that their competitors can’t do. This is due to their focus on customer experience, desire for innovation, and attention to data. In this video, Director of Product, Audrey Tsang, talks about...

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The Secret to Enhancing Apps

Apptimize CEO, Nancy Hua, was featured on Fox Business News’s Risk & Reward with Deirdre Bolton for bringing innovation to a slow mobile development process. “For most companies, the biggest barrier to their apps being hugely successful is the painful...

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Vevo Iterates Faster with Apptimize

Vevo has been one of our most amazing customers for a long time. They are constantly trying new things, experimenting, and bringing a better user experience to their iOS and Android app users. Apptimize is proud to help them do...

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3 New Years Resolutions for Product and Team Improvement

2014 has been a great year here for us here at Apptimize. We’ve roll outed several key features (analytics integration, dynamic variables, and funnel metrics to name a few) and acquired new flagship customers that support our mission of bringing...

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