Iterating. Some called it “play.” Some called it testing. Experimentation. Exploration. A rose by any other name. Regardless of what you call it, designers at Smashing Conference‘s kick-off event tonight agreed that creativity and good design come from creating new...
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I really didn’t need to know how well I knew Disney song lyrics… but I clicked on it last night anyway and spent 3 minutes realizing that there are Disney movies I’ve never seen. Then I shared it to all...
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Is paid user acquisition the only way to get substantial users in this mobile ecosystem? Why even pay for downloads if those users don’t stick around? What are the best ways to create virality? Apptimize CEO, Nancy Hua, speaking at...
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User acquisition and growth are the number one concerns for most mobile app managers these days. At Apptimize, we’ve found that monetization often takes a second seat to user growth. The question that many product managers ask is, “how do...
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The simplest case of A/B testing is creating two versions of something and seeing which version is better based on one simple metric. Most tests, though, are not so simple. For most tests, the definition of “better” can be somewhat...
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