Apptimize Blog

blog post image

Being Agile During the Holidays with Dynamic Variables

The holiday season isn’t just for retailers and retail apps. Many apps will see a bump in downloads and user activity because consumers are activating new smart phones. A study by Fiksu shows that apps that update during the holidays...

/ Read More
blog post image

4 Ways Mobile Can Create a Great Holiday Retail Strategy

Are you ready for Halloween? Thanksgiving? Christmas? New Years? Post New Years? As any seasoned product and marketing manager knows, running campaigns that align to consumer trends and seasonality is the way to be relevant at a time of year...

/ Read More
blog post image

How to Avoid Being Fooled by Randomness When A/B Testing

I was recently asked to answer a similar question on Quora, and I thought this was as great question that warranted a blog post. DILBERT © 2001 Scott Adams. Used By permission of UNIVERSAL UCLICK. All rights reserved. It’s not...

/ Read More
blog post image

How to Optimize App User Flows Without Re-deploying to the App/Play Store

You might have thought that real-time changes to flow and features were not possible. After all, code changes are almost always required to make substantial changes to your onboarding tutorial or turning different features on/off. You can actually continuously optimize...

/ Read More

Is the Japanese App Market More Mature than the US Market?

The Japanese smartphone market is huge. In some ways, the smartphone usage is even bigger in Japan than in the US. According to Google’s “Our Mobile Planet”, the average Japanese smartphone user (2013): has 36 apps installed used 8 apps...

/ Read More
1 34 35 36 48

Search

Categories

Subscribe to our newsletter