Apptimize Blog

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6 UX Mistakes to Avoid When Designing a Native Mobile App

It’s hard enough to get to people to download your app. Why spend all that time, money, and resources generating a download only to have the user close and delete the app? Avoiding these 6 pitfalls when designing your native...

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How We Pulled Off Scaling a Live Demo in a Week

As many of you already know, Apptimize does A/B testing for native mobile apps. Since we launched our Visual Apptimizer (our what-you-see-is-what-you-get visual editor) in January, the most common questions we’ve gotten are “what’s the catch? Does this only work...

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Android Visual Apptimizer Beta

iOS customers have been using our Visual Apptimizer, a what-you-see-is-what-you-get visual real-time editor, since we launched it in January. Today, we’re announcing the beta of our Android Visual Apptimizer. Now, Android A/B testers can also enjoy: A/B testing without having...

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How to Hire an Amazing iOS Developer

Meet Dustin Howett. He’s Apptimize’s lead iOS engineer. Dustin is a badass. He’s a prominent figure in the iPhone jailbreak community, where he has contributed to core userland components and sold numerous tweaks. He created some of the main tools...

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Why A/B Testing Too Much Leads to Bad Science

So you want test and experiment with your apps to optimize the user experience, aka do science on your apps. But, as it turns out, that’s actually harder than it looks. Gathering data used to be the hard part, but...

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