Ever deploy an iOS app only to find a bug that crashes your app in a completely unexpected scenario? Or your app is working perfectly fine, but someone somewhere updates an API and suddenly an entire section of your app...
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There is a lot of literature about how to build great apps–what works, what doesn’t. But something I found while researching email marketing subject lines is that a lot of research is contradictory. Mailchimp’s data told me that subject lines...
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For the most part, you can get a leg up on the competition simply by A/B testing your mobile apps. For the ultra-smart and sophisticated, however, you have more specific user populations to worry about. Maybe you want to deploy...
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Did you know that the Visual Apptimizer not only allows you to change copy and buttons without programming but you can also change images on the fly? This means you can swap out images in your app without having to...
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