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MotorTrend Group Chooses Apptimize Cross-Platform A/B Testing Solution

MotorTrend Group has chosen Apptimize as its cross-platform A/B testing and feature management solution. With Apptimize, MotorTrend Group will be able to provide a seamless experience for all users and accelerate growth and innovation across its portfolio, including its app,...

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5 Onboarding Lessons from Netflix

When it comes to SVOD (subscription-video-on-demand) services, established giants in the space like Netflix have set the gold standard on the user experiences that customers have come to expect. This is distinctly apparent during the onboarding experience, where maintaining seamless...

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About Apptimize

Apptimize, an Airship company, is the leading multivariate testing and feature release management solution for mobile apps, also covering websites and OTT. Together with Airship, marketers and product owners can now unify digital engagement and digital experimentation to optimize the entire customer journey across messaging channels and digital properties.

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