How much does it cost your company to acquire new users for your mobile app? And more importantly, is that cost worth the marketing budget you’re spending to get new users to install your app? For the first question, there’s...
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Your success as a product manager rests primarily on one thing and one thing only: a thorough understanding of your user. Sure, your position at the company requires you to act as a linchpin between all departments: development, marketing, sales,...
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Conventional wisdom says that once you drive users to the core action of your app—the aha! moment, when they discover the value of the app for the first time—you’re golden. Show them the value, and they’ll come back for more....
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How to Use Email to Drive Mobile Engagement When users aren’t engaging with your app, it’s tempting to send push notifications and SMS messages to get their attention ASAP. But a user’s phone screen is their sacred space. Spamming them...
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Feel like going to the Giants game at the last minute? Gametime is an app that let’s do just that and buy last minute tickets with just two taps on your phone. It avoids the hassle of printing or picking...
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