Mobile retention rates have reached a historic low—at just 23% across all industries. Many mobile product managers use this number as a crutch. If most of the industry can’t even keep a quarter of their users, surely their 30% or 40%...
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The average app hemorrhages 77% of daily active users within three days after they download it. By 30 days, this figure skyrockets to 90%. While this paints a bleak picture for mobile product managers, there’s more to the story. The...
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Hi, everyone! Nancy here. I’m excited to announce our $12.4M in funding! We couldn’t have done it without you. Thank you to everyone who has helped share their Apptimize experiences so far. Our customers are seeing incredible results and inspire...
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Originally published in Tech Crunch by Sarah Perez. Apptimize, a company that helps businesses optimize, test and rapidly iterate their mobile apps, has just raised $12.4 million in a new round of Series B funding. Investor interest was strong due...
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“How do I track and measure user retention?” If you’re managing a fairly successful mobile app, you’ll inevitably run into user retention issues. User acquisition tactics can get you quick traction, but building sustainable, long-term growth all comes down to...
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