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A Primer on Mobile User Retention

Solid mobile user acquisition channels? Check. Onboarding? Could use some tweaking. User retention? …..needs work. If you’ve got decent traction for your app already, retaining mobile users likely is your top objective. Yet retention is often this nebulous term everyone says they’re focused on but few actually put into practice. So what does a strong […]

by Yinmeng Zhang
10 Ways to Increase User Retention w/o Building Costly New Features

There isn’t a mobile team I’ve talked to yet who doesn’t consider user retention one of their top priorities. When you think of increasing user retention though, most often what comes to mind are cost or time expensive features like: Gamification Push notifications VIP Programs Email Campaigns Customer Support/Success Adding new “retention features” such as […]

by Yinmeng Zhang
App Store Best Practices: Get the Clicks and Conversions You’re Looking For

This is a guest post by Kristina Altman of TestNest If your app is not as major of a player in the App Store as some other apps like Instagram or Minecraft, then you’re probably not seeing hundreds of thousands of downloads on a monthly basis. But that doesn’t mean that you can’t get there […]

by Yinmeng Zhang
Growth Hacking for Mobile Product Managers

Mobile product management is taking the PM world by storm. As more companies make the transition to mobile, PMs everywhere are expanding their knowledge to encompass a new set of tools that can be applied directly to mobile products. Although mobile is the next big thing in product management, the learning curve can be steep. […]

by Yinmeng Zhang
5 Onboarding Mistakes You Might Not Even Know You’ve Made

By Hannah Levenson of Appsee Almost any app in today’s mushrooming mobile market employs some sort of onboarding tactic. Yet just because an app has utilized inline hinting or a tutorial does not mean it can simply check off the task of onboarding as “done”. In reality most apps are actually making small yet grave […]

by Guest
Interview: WeChat’s Former Growth Lead On The Future of Messaging & Bots

Bots have been a popular topic in Silicon Valley as people look for the next new thing. They’ve attracted attention because of Facebook’s push for Messenger as a platform, and proponents often point to the success of WeChat, which Facebook aspires to emulate. That’s why we decided to sit down with Lukens Orthwein, the CEO […]

by Yinmeng Zhang
3 Mobile UI Design Tactics to Improve Retention and Create Happy Users

By Matthew Cordasco, MyCrowd QA When it comes to satisfying mobile app users, looks matter. While power users might be willing to navigate a complicated user interface to complete certain tasks, most people like to use apps that are sleek, intuitive and designed with simplicity — not complexity — in mind. If your mobile app’s […]

by Guest
5 Efficient Methods to Validate Mobile Products and Features

Before you deploy a feature to a userbase of thousands or even millions, how do you validate that the product or feature you’re building will appeal to your users? We dig into 5 techniques you can use to efficiently evaluate features before a full deploy.

by Yinmeng Zhang
The Ultimate Guide to User Onboarding for Mobile

In this monstrous user onboarding guide, we’ll break down everything you need to know about and techniques to use to deliver value and drive retention: What key metrics you should focus on, applying behavioral psychology to drive the right behaviors, and case studies on how top companies are applying these techniques today.

by Yinmeng Zhang
These 3 Simple Graphs Show Why Retention Trumps Acquisition

Whenever I talk to mobile teams today, 9 out of 10 teams tell me that their biggest challenge is acquiring new users. It makes sense. We know that there are some huge challenges when it comes to funneling in new users: Mobile is a winner-take-all ecosystem and The chances of success are literally 0% for […]

by Yinmeng Zhang
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