Apptimize Blog

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Mobile A/B Testing Guide: Best Practices on App Store Optimization, Mobile Engagement

Data-driven insights derived from mobile A/B testing inform product teams on where to double-down their efforts and where to pivot strategies. A/B testing helps product managers optimize experiences across the entire user journey — from user acquisition on major app...

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Apptimize Launches Java SDK for Server-Side A/B Testing

Product and engineering teams can now choose from the top four mobile backend technologies with the addition of our Java SDK We are excited to announce that we have made a substantial addition to Apptimize Cross-Platform with the release of...

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State of Mobile Experimentation: What Product Managers A/B Test and Why

Product teams that build sticky products in today’s proliferating technology landscape have to embrace a culture of experimentation and A/B testing to know what users want. Empowering innovation among product teams is at the heart of what we do –that’s...

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Why It Matters That Mobile Sales Dominated Black Friday, Cyber Monday

Mobile sales broke records this Black Friday and Cyber Monday as shoppers took to their mobile devices to ring up purchases. Over 33.5% of e-commerce transactions on Black Friday came from smartphones, up 10% from the previous year, according to...

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Apptimize Appoints Reed Taussig as Chief Executive Officer

Apptimize, Inc. announced today that it has appointed Reed Taussig as President and Chief Executive Officer. SAN FRANCISCO (PRWEB) NOVEMBER 01, 2018  Apptimize, Inc. announced today that it has appointed Reed Taussig as President and Chief Executive Officer. Taussig will...

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