Apptimize Blog

Stay up to date on the latest in mobile UX and growth.

How to Drive Mobile ROI Without Spending Millions on Acquisition

How much does it cost your company to acquire new users for your mobile app? And more importantly, is that cost worth the marketing budget you’re spending to get new users to install your app? For the first question, there’s no right or wrong answer in absolute terms. Regardless of whether your cost per install […]

by Apptimize
Turning the Tables on 3 Mobile Product Management Myths

Your success as a product manager rests primarily on one thing and one thing only: a thorough understanding of your user. Sure, your position at the company requires you to act as a linchpin between all departments: development, marketing, sales, and customer success. But the common element underpinning the mission of all these different departments? […]

by Apptimize
3 Reasons You Should be Using Feature Flags to Iterate on Your Product Faster

  Facebook’s coding team pushes new updates into production more regularly than they change their socks. Etsy’s product development team makes over 50 deployments a day. So why are other apps (like yours) dealing with lengthy release cycles, waiting on the internal and external gatekeepers to approve features that may need to be changed almost […]

by Apptimize
How to Trigger Aha! Moments Across the Customer Journey

Conventional wisdom says that once you drive users to the core action of your app—the aha! moment, when they discover the value of the app for the first time—you’re golden. Show them the value, and they’ll come back for more. The problem is that there is a chasm between a user getting to an aha! […]

by Yinmeng Zhang
How to Use Email to Drive Mobile Engagement

How to Use Email to Drive Mobile Engagement When users aren’t engaging with your app, it’s tempting to send push notifications and SMS messages to get their attention ASAP. But a user’s phone screen is their sacred space. Spamming them with intrusive demands and feature updates is a great way to get your app uninstalled […]

by Yinmeng Zhang
Fuel Mobile Growth Without Crashing: 23 Ways to Improve User Retention

Mobile retention rates have reached a historic low—at just 23% across all industries. Many mobile product managers use this number as a crutch. If most of the industry can’t even keep a quarter of their users, surely their 30% or 40% retention rate is acceptable, . But a few other hair-raising stats help us put this […]

by Yinmeng Zhang
Why Fixing Week One Retention Will Save Your Mobile App

The average app hemorrhages 77% of daily active users within three days after they download it. By 30 days, this figure skyrockets to 90%. While this paints a bleak picture for mobile product managers, there’s more to the story. The top 5,000 apps in Google’s Play store have vastly different retention numbers—but past Day One […]

by Yinmeng Zhang
Thanks for Helping Apptimize Raise $12.4M

Hi, everyone! Nancy here. I’m excited to announce our $12.4M in funding! We couldn’t have done it without you. Thank you to everyone who has helped share their Apptimize experiences so far. Our customers are seeing incredible results and inspire us to push the envelope on innovation. For Apptimize customers, partners, and our team, this […]

by Nancy Hua
How to Measure User Retention and Track Improvement

How do I track and measure user retention? If you’re managing a fairly successful mobile app, you’ll inevitably run into user retention issues. User acquisition tactics can get you quick traction,but building sustainable, long-term growth all comes down to user retention. But if you’re like most teams, how you measure and report retention isn’t always […]

by Yinmeng Zhang
A Primer on Mobile User Retention

Solid mobile user acquisition channels? Check. Onboarding? Could use some tweaking. User retention? …..needs work. If you’ve got decent traction for your app already, retaining mobile users likely is your top objective. Yet retention is often this nebulous term everyone says they’re focused on but few actually put into practice. So what does a strong […]

by Yinmeng Zhang
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