Apptimize Blog

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Product Manager’s Guide to Using Feature Flags in Release Management

Application development is always an iterative process: you start with a minimum viable product (MVP), add features, and wait for user feedback before deciding what to change and what new enhancements to add. But with feature release management, your product...

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MotorTrend Group Chooses Apptimize Cross-Platform A/B Testing Solution

MotorTrend Group has chosen Apptimize as its cross-platform A/B testing and feature management solution. With Apptimize, MotorTrend Group will be able to provide a seamless experience for all users and accelerate growth and innovation across its portfolio, including its app,...

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Why A/B testing is essential to improving ecommerce sales right now

The retail landscape is changing fast and failing to adapt could cost you — just look at the onslaught of retailers closing brick and mortar stores this year from Payless to Dressbarn. An increasing number of consumers are taking their...

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Instasize increases premium conversions 16% by A/B testing paywall placement

The Customer Over 500,000 social content creators use Instasize to filter and edit their photos and videos. Instasize is the toolkit for social creatives to create visually engaging photos and videos to grow their social audiences. The app is free...

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7 A/B tests every retailer should run

A/B testing is the key to retail success. Use these A/B tests that top brands run to really drive revenue. Schedule a custom demo to kickstart your A/B testing strategy.

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