Apptimize Blog

Stay up to date on the latest in mobile UX and growth.

Unlock Your Genius with Apptimize

At their core, every product leader wants to be a genius. Yet even geniuses like Einstein and Edison had many failures before experiencing breakthroughs. The key to true genius is to make failure safe and innovation rapid. We believe that all product teams can be geniuses when the art of their ideas is combined with […]

by Casey Corman
4 Lessons from busuu on Increasing Mobile Subscription Revenue

At this year’s Mobilize Conference in San Francisco, we took an in-depth look at how some of our favorite brands use data, experimentation, and behavioral science to enhance their customers’ digital experiences across their web and mobile platforms. Antoine Sakho is the Head of Product at busuu, a London-based product that builds language learning apps […]

by Chakshu Mehta
How Mobile Ordering Has Changed the Foodservice Landscape

Unlike other industries, such as brick and mortar retail, physical locations will always be critical for restaurants — it’s not just about the food; it’s about the experience. It’s for this reason that most restaurant organizations consider their patrons “guests” instead of “customers.” That experience now extends beyond what happens in the restaurant. Leaders like Starbucks […]

by Neha Mittal
What Banks Can Learn About Mobile From Fintech

The recent investment surge in fintech firms — $17.4B globally in 2016 — is a strong indicator that banks need to start looking at these upstarts not just as competitors, but also as a source of inspiration. The desire to make financial transactions and education easier for individuals and SMBs is one of the key […]

by Casey Corman
Key Takeaways From Mobilize 2017

In October, Apptimize hosted the second annual Mobilize conference, where over 250 product leaders joined us for a day of presentations, workshops, panels, and networking. Here are some takeaways from presentations throughout the day: Products that Count: SC Moatti, founder of Products that Count, kicked the day off with a presentation about building and growing […]

by Neha Mittal
Reducing Call Center Costs with a Mobile App?

Executives face an ongoing challenge of creating amazing customer experiences while also keeping costs at bay. This tug of war between satisfying customers and reducing costs takes center stage in stores, branches, and call centers. In particular, organizations have typically focused call center strategies on better training, scheduling, outsourcing, routing, voice recognition, and enhanced automation. […]

by Neha Mittal
How to Create Habit-Forming Mobile Apps

How do you ensure that your app is captivating and retaining users? Habits. In comes the ‘Hooked Model.’ The ‘Hooked Model,’ developed by Nir Eyal, is a four-step process built on basic principles of behavioral psychology that can be used to build habit-forming apps. To promote user retention, take users through Eyal’s Hooked Model repeatedly […]

by Neha Mittal
Mobilize 2017 Draws 250 Mobile Innovators to San Francisco

On October 16th, 250 mobile leaders from over 125 companies across industries and continents attended Mobilize 2017 at the Westin St. Francis in San Francisco. The conference, organized by Apptimize, focused on how teams can unlock their genius and build better products through experimentation and data-informed decisions. The day was filled with actionable and inspiring […]

by Neha Mittal
Strava on Optimizing for Iteration Speed

On October 16, 250 mobile product leaders from around the world gathered at Mobilize 2017 to discuss data and experimentation. A theme that continuously emerged throughout the day was the importance of experimentation and the impacts that it has on business teams, metrics, and testing culture. Strava is a social network for athletes with a […]

by Neha Mittal
Results Beyond Conversion™: Driving More Value with Mobile Apps

We’re excited to announce a major enhancement to our mobile app AB testing capability: Results Beyond Conversion™. As the importance of mobile continues to explode for organizations across industries, this new functionality will ensure leaders can directly evaluate mobile strategies on the bottom line. With this new development, mobile teams can now take their test analysis […]

by Apptimize