Apptimize Blog

Stay up to date on the latest in mobile UX and growth.

Now Apptimize supports tvOS and Android TV apps!

The need for experimentation on tvOS and AndroidTV apps A majority of users use their Over-the-top content (OTT) apps in the comfort of their home. OTT apps, unlike mobile apps, often engage multiple users at the same time. (Think of the time your friends came over for the season premiere of Game of Thrones or […]

by Apptimize
Infographic: UX Tools for Feature Flag Driven Releases

Launching and enhancing features for your mobile app can be a time-consuming challenge fraught with risk. At Apptimize, we are always looking for opportunities to help you iterate faster and create features your users love. In this post we’re proposing a simple, but robust, framework for feature flag driven feature releases aided by UX analysis […]

by Apptimize
3 Simple Features Mobile Retail Apps Use to Increase Retention

Retail sellers have an easy way to incentivize customers to download their mobile apps: offering them unique products, one-time discounts, and special offers not otherwise available to other customers. The real challenge, however, begins with building retention in mobile retail apps.  To keep users engaged beyond that initial “aha” moment, mobile app designers need to create […]

by Apptimize
How Runtastic Boosted Paid Android Subscriptions by 44%

Runtastic has a portfolio of over 15 health and fitness apps which combine traditional fitness models with mobile technology. Runtastic has over 95 million registered users. THE CHALLENGE In-app membership upgrades for freemium users are a core part of Runtastic’s monetization strategy. Runtastic wanted to A/B test and improve the conversion rate of users reaching […]

by Varun Rathi
How HotelTonight Increased Conversions by 15% by Eliminating Mandatory Account Creation

HotelTonight is the leading mobile-only solution for last minute hotel bookings, with over 20 million app downloads across 1,700 markets in 36 countries. THE CHALLENGE Even though HotelTonight is far ahead of its competition in the steps and time needed to book a hotel room, they wanted to streamline their checkout flow further to increase […]

by Varun Rathi
The 3 UX Features Top Mobile Retail Apps Use to Drive Growth (New Feature Ideas Included!)

The 2016 holiday season saw an incredible 44% year over year increase in mobile purchases with US consumers spending over $17b while shopping from their smartphones. The mobile share of e-commerce is experiencing rapid growth, and a fifth of all online sales in the US are completed through handheld devices. Retailers who don’t take advantage of this […]

by Apptimize
How 3 Mobile Shopping Apps Boost Conversions Through These Simple Features [A/B Tests Included]

If you’re in the retail space and haven’t optimized your sales process for mobile conversions yet, now’s the time to take action.  On Black Friday last November, mobile devices generated $1.2 billion of purchases. If that number seems impressive at first glance, it’s even more impressive in context: Mobile purchases amounted to 35.9% of the […]

by Apptimize
3 Key Principles for Building Your App Like An Addictive Game

The creators of mobile games have a secret weapon: employing psychological triggers that keep users glued to their game and boost in-apps profits. And the numbers of their success prove that they’re doing something right. Out of the gaming industry’s total revenue of $91 billion for 2016, about $41 billion came from mobile games, with “free […]

by Apptimize
Boost App Sales: 5 Conversion Lessons from the Top Travel Apps

In this article, we discuss how to boost your app sales with 5 conversion lessons from top travel apps. But why travel apps? Travel apps face a unique problem trying to get users to stick. Most people don’t book flights or make hotel reservations each month. This means that successful travel apps have to do […]

by Apptimize
Make Your App Sticky: Retention Lessons From 3 Top Travel Apps

According to research done by Google, 88% of travelers with smartphones would switch to another app if the one they’re using doesn’t satisfy their needs. Travel booking isn’t something people do every day, or even every month, which makes retention a tricky proposition for travel apps. To attract a loyal base of users who stick around, […]

by Apptimize