Apptimize Blog

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Apptimize Appoints Craig Gering as VP of Engineering

Apptimize, Inc. announced today that it has appointed Craig Gering as Vice President of Engineering. Gering brings significant expertise leading all facets of product development and a passion for all things mobile, embedded, and web. As Apptimize extends further into...

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Digital Media Trends to Impact Streaming Services in 2019

As the digital media landscape continues to evolve in 2019, it will be marked by dramatic changes and digital media trends in the streaming space as new services seek to dethrone Netflix. New ventures launching this year, including those from...

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Nielsen Goes Cross-Platform, Adds OTT and Mobile to Ad Measurement

Responding to demand for cross-platform ad measurement, Nielsen finally announced that it will now cover over-the-top (OTT) and mobile audiences—including YouTube audiences—in its Total Ad Ratings. This really is a long time coming. It has been constantly surprising that Nielsen...

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How Stash Used A/B Testing to Increase User Engagement by 12%

The Customer Stash is a personal finance and investment app that makes investing more accessible to the masses by letting people start investing with as little as $5. The app helps investors (or as they like to call Stashers) save...

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Mobile A/B Testing Guide: Best Practices on App Store Optimization, Mobile Engagement

Data-driven insights derived from mobile A/B testing inform product teams on where to double-down their efforts and where to pivot strategies. A/B testing helps product managers optimize experiences across the entire user journey — from user acquisition on major app...

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