Apptimize Blog

Stay up to date on the latest in mobile UX and growth.

A Primer on Driving Retention with Triggers

I’m a compulsive fridge opener. There. I said it. Whenever I enter a kitchen, you can almost guarantee I’m going to open the fridge door—even if it’s not mine. Sorry about that. It’s not that I like wasting power or feel the need to pry. Oftentimes I’ve already pulled the door open before I realize […]

by Yinmeng Zhang
Use Cases for Mobile Feature Flags

We’ve talked to a lot of mobile teams over the years, and many of you have told us about the challenges of launching features or running marketing campaigns on mobile. Today, we’re thrilled to announce our new product to help teams address exactly those issues. “With Feature Flags, you can launch brand new features and […]

by Yinmeng Zhang
What The Need for Speed Franchise Can Teach Us About Onboarding

When The Fast and the Furious released in 2001, it sparked huge amounts of interest in street racing. Suddenly, young men everywhere pined to live out their newfound desires to soup-up entry-level/midrange cars and race them in the streets. In response, EA released one of their most successful games of all time: Need for Speed: […]

by Yinmeng Zhang
User Onboarding at Different Stages of Growth

Sean Ellis defines startup growth in 3 stages. There’s Product/Market Fit Stage, in which you’re trying to match pain points/value props with a specific persona. Then there’s Organic Growth Stage, where you’re growing by word of mouth. And then there’s Scale Stage, where you’re cranking on all cylinders and optimizing for further growth. He lays […]

by Guest
The 4 Best Mobile User Onboarding Flows We’ve Seen So Far

We look at a lot of apps on a daily basis here at Apptimize. Some are good, some are bad, and the average is not too pretty. Still, we come across quite a few gems; teams that have put an extraordinary level of thought and care into their products. Today, we’re sharing our favorite mobile […]

by Yinmeng Zhang
This Is How You Find Your App’s Aha! Moment

by Kendrick Wang & Alicia Shiu These are the key growth actions that Slack, Facebook, and Dropbox relentlessly pursued. The Aha! moments. For Chamath, the former growth lead at Facebook, getting users to reach 7 friends in 10 days was the “single sole focus.” Their Aha! moment was critical to the incredible success of Facebook’s […]

by Yinmeng Zhang
Case Study – Clever Lotto

The App Clever Lotto is a German app that allows users to manage their lottery entries easily. Through the app, users can enter multiple lotteries and track the winning numbers without having to travel to a physical store. If users do purchase physical tickets, the camera functions helps users easily convert those tickets to digital […]

by Yinmeng Zhang
Case Study – Safetrek

The App SafeTrek is an app available on both iOS and Android that empowers users with proactive mobile protection in times of emergency. Users launch the app when they feel that they are in (or about to be in) a dangerous situation. The user holds down a button in the app until the danger dissipates […]

by Yinmeng Zhang
Case Study – Paktor

The App Paktor is an innovative mobile dating app targeting the Asia market that emphasizes simplicity and ease of use. With Paktor, finding a match is as simple as a swipe and a click. Users securely register for Paktor with their Facebook account. They swipe through pictures of potential matches and select the ones they […]

by Yinmeng Zhang
Case Study – Chord Shaker

The App ChordShaker is an iOS App that makes learning guitar chords fast and easy. The app starts by teaching the user simple chords, then helps him/her combine them with a variety of songs. Learning the chords is free as well as the first couple of introductory tunes that familiarize the user to the guitar […]

by Yinmeng Zhang
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