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Growth Hacking for Mobile Product Managers

Mobile product management is taking the PM world by storm. As more companies make the transition to mobile, PMs everywhere are expanding their knowledge to encompass a new set of tools that can be applied directly to mobile products. Although mobile is the next big thing in product management, the learning curve can be steep. […]

by Yinmeng Zhang
5 Onboarding Mistakes You Might Not Even Know You’ve Made

By Hannah Levenson of Appsee Almost any app in today’s mushrooming mobile market employs some sort of onboarding tactic. Yet just because an app has utilized inline hinting or a tutorial does not mean it can simply check off the task of onboarding as “done”. In reality most apps are actually making small yet grave […]

by Guest
Interview: WeChat’s Former Growth Lead On The Future of Messaging & Bots

Bots have been a popular topic in Silicon Valley as people look for the next new thing. They’ve attracted attention because of Facebook’s push for Messenger as a platform, and proponents often point to the success of WeChat, which Facebook aspires to emulate. That’s why we decided to sit down with Lukens Orthwein, the CEO […]

by Yinmeng Zhang
3 Mobile UI Design Tactics to Improve Retention and Create Happy Users

By Matthew Cordasco, MyCrowd QA When it comes to satisfying mobile app users, looks matter. While power users might be willing to navigate a complicated user interface to complete certain tasks, most people like to use apps that are sleek, intuitive and designed with simplicity — not complexity — in mind. If your mobile app’s […]

by Guest
5 Efficient Methods to Validate Mobile Products and Features

Before you deploy a feature to a userbase of thousands or even millions, how do you validate that the product or feature you’re building will appeal to your users? We dig into 5 techniques you can use to efficiently evaluate features before a full deploy.

by Yinmeng Zhang
The Ultimate Guide to User Onboarding for Mobile

In this monstrous user onboarding guide, we’ll break down everything you need to know about and techniques to use to deliver value and drive retention: What key metrics you should focus on, applying behavioral psychology to drive the right behaviors, and case studies on how top companies are applying these techniques today.

by Yinmeng Zhang
These 3 Simple Graphs Show Why Retention Trumps Acquisition

Whenever I talk to mobile teams today, 9 out of 10 teams tell me that their biggest challenge is acquiring new users. It makes sense. We know that there are some huge challenges when it comes to funneling in new users: Mobile is a winner-take-all ecosystem and The chances of success are literally 0% for […]

by Yinmeng Zhang
A Primer on Driving Retention with Triggers

I’m a compulsive fridge opener. There. I said it. Whenever I enter a kitchen, you can almost guarantee I’m going to open the fridge door—even if it’s not mine. Sorry about that. It’s not that I like wasting power or feel the need to pry. Oftentimes I’ve already pulled the door open before I realize […]

by Yinmeng Zhang
Use Cases for Mobile Feature Flags

We’ve talked to a lot of mobile teams over the years, and many of you have told us about the challenges of launching features or running marketing campaigns on mobile. Today, we’re thrilled to announce our new product to help teams address exactly those issues. “With Feature Flags, you can launch brand new features and […]

by Yinmeng Zhang
What The Need for Speed Franchise Can Teach Us About Onboarding

When The Fast and the Furious released in 2001, it sparked huge amounts of interest in street racing. Suddenly, young men everywhere pined to live out their newfound desires to soup-up entry-level/midrange cars and race them in the streets. In response, EA released one of their most successful games of all time: Need for Speed: […]

by Yinmeng Zhang
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