Apptimize Blog

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5 Efficient Methods to Validate Mobile Products and Features

Before you deploy a feature to a userbase of thousands or even millions, how do you validate that the product or feature you’re building will appeal to your users? We dig into 5 techniques you can use to efficiently evaluate features before a full deploy.

by Yinmeng Zhang
The Ultimate Guide to User Onboarding for Mobile

In this monstrous user onboarding guide, we’ll break down everything you need to know about and techniques to use to deliver value and drive retention: What key metrics you should focus on, applying behavioral psychology to drive the right behaviors, and case studies on how top companies are applying these techniques today.

by Yinmeng Zhang
These 3 Simple Graphs Show Why Retention Trumps Acquisition

Whenever I talk to mobile teams today, 9 out of 10 teams tell me that their biggest challenge is acquiring new users. It makes sense. We know that there are some huge challenges when it comes to funneling in new users: Mobile is a winner-take-all ecosystem and The chances of success are literally 0% for […]

by Yinmeng Zhang
A Primer on Driving Retention with Triggers

I’m a compulsive fridge opener. There. I said it. Whenever I enter a kitchen, you can almost guarantee I’m going to open the fridge door—even if it’s not mine. Sorry about that. It’s not that I like wasting power or feel the need to pry. Oftentimes I’ve already pulled the door open before I realize […]

by Yinmeng Zhang
Use Cases for Mobile Feature Flags

We’ve talked to a lot of mobile teams over the years, and many of you have told us about the challenges of launching features or running marketing campaigns on mobile. Today, we’re thrilled to announce our new product to help teams address exactly those issues. “With Feature Flags, you can launch brand new features and […]

by Yinmeng Zhang
What The Need for Speed Franchise Can Teach Us About Onboarding

When The Fast and the Furious released in 2001, it sparked huge amounts of interest in street racing. Suddenly, young men everywhere pined to live out their newfound desires to soup-up entry-level/midrange cars and race them in the streets. In response, EA released one of their most successful games of all time: Need for Speed: […]

by Yinmeng Zhang
User Onboarding at Different Stages of Growth

Sean Ellis defines startup growth in 3 stages. There’s Product/Market Fit Stage, in which you’re trying to match pain points/value props with a specific persona. Then there’s Organic Growth Stage, where you’re growing by word of mouth. And then there’s Scale Stage, where you’re cranking on all cylinders and optimizing for further growth. He lays […]

by Guest
The 4 Best Mobile User Onboarding Flows We’ve Seen So Far

We look at a lot of apps on a daily basis here at Apptimize. Some are good, some are bad, and the average is not too pretty. Still, we come across quite a few gems; teams that have put an extraordinary level of thought and care into their products. Today, we’re sharing our favorite mobile […]

by Yinmeng Zhang
This Is How You Find Your App’s Aha! Moment

These are the key growth actions that Slack, Facebook, and Dropbox relentlessly pursued. The Aha! moments. For Chamath, the former growth lead at Facebook, getting users to reach 7 friends in 10 days was the “single sole focus.” Their Aha! moment was critical to the incredible success of Facebook’s growth team, giving the team direction […]

by Yinmeng Zhang
Case Study – Clever Lotto

The App Clever Lotto is a German app that allows users to manage their lottery entries easily. Through the app, users can enter multiple lotteries and track the winning numbers without having to travel to a physical store. If users do purchase physical tickets, the camera functions helps users easily convert those tickets to digital […]

by Yinmeng Zhang
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