Apptimize Blog

Stay up to date on the latest in mobile UX and growth.

User Onboarding at Different Stages of Growth

Sean Ellis defines startup growth in 3 stages. There’s Product/Market Fit Stage, in which you’re trying to match pain points/value props with a specific persona. Then there’s Organic Growth Stage, where you’re growing by word of mouth. And then there’s Scale Stage, where you’re cranking on all cylinders and optimizing for further growth. He lays […]

by Guest
The 4 Best Mobile User Onboarding Flows We’ve Seen So Far

We look at a lot of apps on a daily basis here at Apptimize. Some are good, some are bad, and the average is not too pretty. Still, we come across quite a few gems; teams that have put an extraordinary level of thought and care into their products. Today, we’re sharing our favorite mobile […]

by Yinmeng Zhang
This Is How You Find Your App’s Aha! Moment

by Kendrick Wang & Alicia Shiu These are the key growth actions that Slack, Facebook, and Dropbox relentlessly pursued. The Aha! moments. For Chamath, the former growth lead at Facebook, getting users to reach 7 friends in 10 days was the “single sole focus.” Their Aha! moment was critical to the incredible success of Facebook’s […]

by Yinmeng Zhang
Case Study – Clever Lotto

The App Clever Lotto is a German app that allows users to manage their lottery entries easily. Through the app, users can enter multiple lotteries and track the winning numbers without having to travel to a physical store. If users do purchase physical tickets, the camera functions helps users easily convert those tickets to digital […]

by Yinmeng Zhang
Case Study – Safetrek

The App SafeTrek is an app available on both iOS and Android that empowers users with proactive mobile protection in times of emergency. Users launch the app when they feel that they are in (or about to be in) a dangerous situation. The user holds down a button in the app until the danger dissipates […]

by Yinmeng Zhang
Case Study – Paktor

The App Paktor is an innovative mobile dating app targeting the Asia market that emphasizes simplicity and ease of use. With Paktor, finding a match is as simple as a swipe and a click. Users securely register for Paktor with their Facebook account. They swipe through pictures of potential matches and select the ones they […]

by Yinmeng Zhang
Case Study – Chord Shaker

The App ChordShaker is an iOS App that makes learning guitar chords fast and easy. The app starts by teaching the user simple chords, then helps him/her combine them with a variety of songs. Learning the chords is free as well as the first couple of introductory tunes that familiarize the user to the guitar […]

by Yinmeng Zhang
7 Reasons Why Mobile Onboarding Is Your App’s 80/20

The Pareto Principle. It says that 80% of the effects come from 20% of the causes. Simple right? If you’re playing tennis, that 20% is probably footwork to make sure you’re in the perfect position to make a shot. When it comes to learning Japanese, that 20% is the most commonly used words such as […]

by Yinmeng Zhang
Best Practices for Refining Mobile Onboarding Flows

If you’re not retaining your users, all other effort is a waste of time and money. – Nancy Hua Click To Tweet By now, you know that onboarding is the most important element of mobile growth. You know that it improves the ROI of any acquisition spend…and that it’s the most significant difference between the […]

by Yinmeng Zhang
Personalizing Mobile User Onboarding

Feel like going to the Giants game at the last minute? Gametime is an app that let’s do just that and buy last minute tickets with just two taps on your phone. It avoids the hassle of printing or picking up Like so many other apps, social sharing is an incredibly important channel for both […]

by Yinmeng Zhang