Apptimize Blog

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5 Onboarding Lessons from Netflix

When it comes to SVOD (subscription-video-on-demand) services, established giants in the space like Netflix have set the gold standard on the user experiences that customers have come to expect. This is distinctly apparent during the onboarding experience, where maintaining seamless...

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MWC 2019 Dates, Parties and Tips: What You Need to Know

It’s the time of year again! Mobile World Congress (MWC) 2019, the largest mobile event in the world, is taking place the last week of February in Barcelona. Whether you’re first-timer or veteran, we’re here to help you get the...

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Apptimize Appoints Craig Gering as VP of Engineering

Apptimize, Inc. announced today that it has appointed Craig Gering as Vice President of Engineering. Gering brings significant expertise leading all facets of product development and a passion for all things mobile, embedded, and web. As Apptimize extends further into...

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Digital Media Trends to Impact Streaming Services in 2019

As the digital media landscape continues to evolve in 2019, it will be marked by dramatic changes and digital media trends in the streaming space as new services seek to dethrone Netflix. New ventures launching this year, including those from...

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Nielsen Goes Cross-Platform, Adds OTT and Mobile to Ad Measurement

Responding to demand for cross-platform ad measurement, Nielsen finally announced that it will now cover over-the-top (OTT) and mobile audiences—including YouTube audiences—in its Total Ad Ratings. This really is a long time coming. It has been constantly surprising that Nielsen...

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