Apptimize Blog

Stay up to date on the latest in mobile UX and growth.

From Installed to Engaged: How to Leverage Deep Linking to Turn Downloads Into Users

This is a guest post written by James Stuebner of Branch Metrics. As a mobile app developer, you’re working hard to drive new users to your app. You’re focusing on creating meaningful ad campaigns, updating a mobile website, and sharing your app with every channel and person you come across. You’re investing hours into improving […]

by Yinmeng Zhang
The Ultimate Guide to the Hamburger Menu and Its Alternatives

The hamburger menu has gotten a lot of flak over the years, some for justifiable reasons and some not. One reason for its controversy is simply that it’s so darn popular on all kinds of apps. An overwhelming majority of the posts we’ve seen online only seem to be a one-sided bashing of the popular […]

by Yinmeng Zhang
6 Methods to Reduce Friction in Your Mobile Funnel

Converting users into customers can be a difficult task for many apps. Often on the go, users can be easily derailed by the slightest bumps, whether they be physical distractions or friction in the funnel. This week, we’re sharing 6 of the best methods to help convert mobile users into customers, and how you can […]

by Yinmeng Zhang
Mobile Logins Suck. 5 Ways to Suck a Lot Less

Password logins. They’re the bane of mobile users around the world, yet we’re still forced to use them for almost every app on our phones. The process we’ve ported over from web seems archaic and much more tedious than it ever was with a full-sized keyboard, making you wonder if there’s a better way. According […]

by Yinmeng Zhang
Surprise and Delight Users for a Big Conversion Boost

There’s a reason why Brian Wong is the youngest person to ever receive VC funding. Capitalizing on “serendipitous moments,” his company Kiip generates customized engagement ads that are 14x more effective than banner ads when it comes to increasing purchasing intent. That’s right. 14 times more effective. That’s a huge multiplier, so it’s not a […]

by Yinmeng Zhang
Decision Fatigue Is Tanking Engagement

If you’re asking for parole in court, you’d best try and make an appointment early in the day. A study by the National Academy of Sciences has shown that judges granted parole 65% of the time for cases at the beginning of the day, yet near 0% by the end of it, indicating a strong […]

by Yinmeng Zhang
How I Used A/B Testing to Optimize Social Introductions While Abroad

When most people think about A/B testing, they often only think of it as some B2B tool that helps them improve their website or copy. A/B testing isn’t just a tool, it’s an approach to improving upon something that already exists. In a nutshell, A/B testing is simply taking a scientific approach and applying it […]

by Yinmeng Zhang
Test if Facebook’s New Login is Right for Your App

Last week, we talked about Facebook’s new Anonymous Logins that are going to reshape the way developers onboard users. Integrating Facebook’s new technology will likely be a fairly complicated process for many teams. Developers will have to determine how to optimize their flow for the changes, as well as how to upsell their customers to […]

by Yinmeng Zhang
What We Learned From Buzzfeed That Will Make Your App Amazing

I really didn’t need to know how well I knew Disney song lyrics… but I clicked on it last night anyway and spent 3 minutes realizing that there are Disney movies I’ve never seen. Then I shared it to all my friends. How is Buzzfeed so great at pulling me in, making me engage, and […]

by Yinmeng Zhang
The Key to User Acquisition: Onboarding

User acquisition and growth are the number one concerns for most mobile app managers these days. At Apptimize, we’ve found that monetization often takes a second seat to user growth. The question that many product managers ask is, “how do I increase conversions on my signup flow to get more users?” Marketing and advertising can […]

by Yinmeng Zhang