What if you could release new mobile features more confidently than ever before with a tool that allows you to easily test and roll out updates on your app? The Apptimize and Airship teams are excited to announce a free...
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With the rise of new channels such as OTT and wearable devices, customers can now connect and be engaged anywhere, making it a real challenge for brands to optimize that engagement experience across channels. How do you know that you...
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Fun fact: Organizations that prioritize testing are twice as likely to outperform their peers and have stronger cross-functional relationships. And yet, only 4 out of 10 marketers view testing and experimentation as a critical success factor. Those stats come from...
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Building a culture of experimentation is essential for creating customer experience innovations that deepen engagement, grow loyalty, and contribute to your bottom line. That’s why 67% of marketers say experimentation is increasingly essential for staying competitive. Experimentation allows you to test and evolve...
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Today’s most successful brands use experimentation to drive higher customer engagement and a Gartner survey found that 67% of marketers say experimentation will become more important within the next five years for staying competitive. Airship‘s Kaitlyn Hogue and Apptimize’s JP Lefebvre recently...
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