Apptimize Blog

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How Khan Academy Uses A/B Testing to Improve Student Learning

Today’s blog post is an interview with Alan Pierce, a software engineer at Khan Academy on the infrastructure team. Alan, a software and data expert, spent the last 6 months completely re-thinking and re-writing Khan Academy’s internal A/B testing tool...

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5 Things Analytics Won’t Tell You About Your Mobile App

1. Is your conversion rate good? 2. Are your engagement and retention rates good? 3. Are the new features and design changes you make actually improving your top goals? 4. How can you grow your user base? 5. What actually...

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Webinar: Easy Optimizations Every App Should Make

In our inaugural webinar, AbdulAziz and I walk through the ABC’s of A/B testing: A is for Arrangement B is for Buttons C is for Copy Check out the webinar to see how to leverage these ABC’s in your app....

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How to Optimize in a Fragmented Android Ecosystem

While the latest version of iOS is running on a whopping 90% of all Apple mobile devices, recent studies show that only 17.9% of Android devices are running KitKat. Fragmentation on the Android platform is only getting worse. We’re now...

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7 Things to A/B Test in Your Mobile App

We hear from customers that planning out your second, third, and fourth A/B tests is one of the hardest things to. Many app managers have a first test in mind when they start experimenting and planning out a series of...

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