Apptimize Blog

Apptimize managed services can help you grow 4x faster

We heard from our customers that they just don’t have the resources to A/B test as often as they’d like. To fix this, Apptimize now offers professional services and software developers to execute A/B tests for you. Use our engineers...

Why adding A/B testing to your tech stack is the right move right now

You know A/B testing will help grow and improve your apps but you’re not sure you have the resources to do it right and to do it right now. It’s tough to get proven results without having to jump through...

Three clear benefits of cross-platform A/B testing

Video provider uses experiments to recommend content their viewers watch longer

The Customer A leading content provider dramatically increased episode watch time by server-side testing their personalized recommendations feature with Apptimize. Instead of simply testing the feature on OTT (over-the-top) set-top devices, they were able to test across mobile, web, and...

Top 5 A/B Tests for Media and Streaming

Through working with media broadcasters and streaming companies like A&E and Discovery, we at Apptimize have seen what kinds of A/B tests really work for mobile, OTT, and web app that specialize in streaming content. We consolidated the top 5...