Apptimize Blog

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Apptimize Cross-Platform: Mobile-First Experimentation, Enabled Across Digital Channels

As a product manager, you understand the importance of making data-driven decisions. You know first-hand that a seamless and personalized experience for your users can positively impact your KPIs. In fact, an inconsistent user experience can be detrimental: Today, we’re...

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How Virgin Mobile UAE Used Experimentation to Decrease Drop Off by 18% for a Key Sign Up Step

The App Virgin Mobile is the first digital telecommunications service in the United Arab Emirates. Since our launch in 2017 we exist to innovate and redefine the mobile game in the region. Virgin Mobile UAE is proud to be the...

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Your data is secure with Apptimize

There has been some news in the media about Grindr and how they share user data with Apptimize. First and foremost, we want to clarify that Apptimize anonymizes all data that our customers pass on and does not share or...

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How Delivery Hero Increased Order Conversions By 4.5%

The App Delivery Hero is the leading global online food ordering and delivery marketplace present in 40 countries around 5 continents. When compared with competitors, Delivery Hero has the number one market position in regards to restaurants, active users, gross...

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Why the Growth of Mobile Apps Makes In-App Experience Even More Important

The astonishing growth in smartphone adoption in the past few years has been matched only by the equally impressive growth of mobile apps. As of January 2017, the iOS App Store contained more than 2.2 million apps for Apple mobile...

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