As the digital media landscape continues to evolve in 2019, it will be marked by dramatic changes and digital media trends in the streaming space as new services seek to dethrone Netflix. New ventures launching this year, including those from...
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Responding to demand for cross-platform ad measurement, Nielsen finally announced that it will now cover over-the-top (OTT) and mobile audiences—including YouTube audiences—in its Total Ad Ratings. This really is a long time coming. It has been constantly surprising that Nielsen...
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Apptimize, the leader in accelerating innovation for mobile and OTT apps, is announcing the release of A/B testing and feature release management products for web, mobile web, hybrid mobile, and server. The complete innovation suite will enable product teams to...
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The Apptimize team has been hard at work and we have some exciting recent product updates to share! Firebase Events and Properties Automatically Imported We’ve long prioritized third-party integrations that allow our customers to get up and running with A/B...
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