Apptimize Blog

Stay up to date on the latest in mobile UX and growth.

Apptimize Raises $4M in Series A Funding to Bring Revolutionary Iteration Speed to Mobile Apps

Menlo Park, CA—February 17, 2015—Apptimize, provider of optimization tools for mobile applications, announced today that it has closed a $4 million Series A funding round led by Costanoa Venture Capital. The Series A round brings Apptimize’s total funding to $6 million, after a $2.1 million seed round in January 2014. The new funds will further […]

by Yinmeng Zhang
Apptimize Brings Codeless, Real-time A/B Testing to Android Apps

San Francisco, CA – Three months after announcing a $2.1M seed funding round and the iOS version of the Visual Apptimizer, a what-you-see-is-what-you-get visual editor for creating A/B testing variants, Apptimize is launching the Visual Apptimizer for Android. Not only will product managers, designers, and marketers now be able to create A/B tests for their […]

by Yinmeng Zhang
How We Pulled Off Scaling a Live Demo in a Week

As many of you already know, Apptimize does A/B testing for native mobile apps. Since we launched our Visual Apptimizer (our what-you-see-is-what-you-get visual editor) in January, the most common questions we’ve gotten are “what’s the catch? Does this only work on HTML5 apps? Do I have to build my app around a special framework, tag […]

by Yinmeng Zhang
How to A/B test on mobile without a single line of code

Since launching our Visual Apptimizer in January, we’ve been crunching away in our offices coming up with hot new features. The latest in a long line of exciting things to come is our zero line installation for iOS (we’re still working on this for Android, so Java coders please stay tuned). You now need absolutely […]

by Yinmeng Zhang
Apptimize Brings Mobile A/B Testing to Non-developers with $2.1M in Seed Funding

San Francisco, CA – Apptimize, the Y Combinator startup offering a much needed A/B testing platform for mobile applications, has raised $2.1M in seed funding.  The funding has enabled Apptimize to develop the Visual Apptimizer, a WYSIWYG (what you see is what you get) interface that empowers even non-developers to A/B test their apps.  A-list […]

by Nancy Hua