Apptimize Blog

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Video provider uses experiments to recommend content their viewers watch longer

The Customer A leading content provider dramatically increased episode watch time by server-side testing their personalized recommendations feature with Apptimize. Instead of simply testing the feature on OTT (over-the-top) set-top devices, they were able to test across mobile, web, and...

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Top 5 A/B Tests for Media and Streaming

Through working with media broadcasters and streaming companies like A&E and Discovery, we at Apptimize have seen what kinds of A/B tests really work for mobile, OTT, and web app that specialize in streaming content. We consolidated the top 5...

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How iFood Increased Online Payments Share by 14% With Apptimize

About iFood iFood is the leading food delivery platform in Latin America with over 50,000 associated restaurants and 120,000 couriers. Every month, customers place millions of food orders for delivery using the iFood mobile app. The Challenge As part of...

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Apptimize Releases Native Support for React Native A/B Testing

We’re excited to announce today the release of our React Native SDK! For mobile development teams building apps on React Native, A/B testing can now be done quickly and with fewer resources. Single Codebase With React Native Means Faster A/B...

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