Apptimize Blog

Stay up to date on the latest in mobile UX and growth.

Product Update: Firebase Integration, Cross Platform Apps and Server-Side PHP SDK

The Apptimize team has been hard at work and we have some exciting recent product updates to share! Firebase Events and Properties Automatically Imported We’ve long prioritized third-party integrations that allow our customers to get up and running with A/B testing as quickly as possible, and we’ve recently added Firebase to the list. If you […]

by Scott Ings
Apptimize Ranks No. 156 on 2018 Inc. 5000 List of Fastest-Growing Companies in America

Apptimize, Inc. Ranks No. 156 on the 2018 Inc. 5000 With Three-Year Revenue Growth of 2,383% Percent Inc. magazine today revealed that Apptimize, Inc. ranked No. 156 on its 37th annual Inc. 5000, the most prestigious ranking of the nation’s fastest-growing private companies. The 2018 Inc. 5000 was unveiled today on inc.com and in the […]

by Thu Phan
Your data is secure with Apptimize

There has been some news in the media about Grindr and how they share user data with Apptimize. First and foremost, we want to clarify that Apptimize anonymizes all data that our customers pass on and does not share or disclose any information that we receive from the mobile apps that use our product. Our […]

by Apptimize
Mobilize 2017 Draws 250 Mobile Innovators to San Francisco

On October 16th, 250 mobile leaders from over 125 companies across industries and continents attended Mobilize 2017 at the Westin St. Francis in San Francisco. The conference, organized by Apptimize, focused on how teams can unlock their genius and build better products through experimentation and data-informed decisions. The day was filled with actionable and inspiring […]

by Neha Mittal
Strava on Optimizing for Iteration Speed

On October 16, 250 mobile product leaders from around the world gathered at Mobilize 2017 to discuss data and experimentation. A theme that continuously emerged throughout the day was the importance of experimentation and the impacts that it has on business teams, metrics, and testing culture. Strava is a social network for athletes with a […]

by Neha Mittal
Results Beyond Conversion™: Driving More Value with Mobile Apps

We’re excited to announce a major enhancement to our mobile app AB testing capability: Results Beyond Conversion™. As the importance of mobile continues to explode for organizations across industries, this new functionality will ensure leaders can directly evaluate mobile strategies on the bottom line. With this new development, mobile teams can now take their test analysis […]

by Apptimize
Apptimize Presents Mainstage Session with Flipagram at VentureBeat’s MobileBeat 2017 about the Future of Mobile Development

Apptimize CEO, Nancy Hua, and Flipagam Chief Product Officer, Hans Ku, presented on the mainstage at VentureBeat’s MobileBeat conference on Tuesday, July 11. The talk focused on how to move past the slow mobile development cycle to innovate faster and create apps that users love. Nancy discussed what differentiates average apps from the most successful, […]

by Apptimize
Why Mobile Growth Is Actually About Retention: How Optimizing In-App Experience Leads To 2x Faster Growth

Originally published in Martech Series by Apptimize. Trying to grow your active user base is a lot like trying to fill up a leaky bucket. The bigger the hole, the faster you have to add more water and the more time and resources you have to spend doing so. And boy are apps leaky. 80% of all app users […]

by Apptimize
Apptimize Unveils New OTT App Platform to Enhance Experiences on Android TV and Apple TV

Originally published in Martech Series by Sudipto Ghosh. New OTT App Testing Enables Organizations to Know What Works on Apple TV and Android TV. This will Convert Users into Paid Subscribers. The Over-the-Top (OTT) revenue for 2019 is predicted to double to around 17.8 billion as more households break up with their traditional Pay TV providers. In 2017, […]

by Apptimize
Apptimize pulls in $12.4 million to help companies deploy apps faster

Originally published in Tech Crunch by Sarah Perez. Apptimize, a company that helps businesses optimize, test and rapidly iterate their mobile apps, has just raised $12.4 million in a new round of Series B funding. Investor interest was strong due to the client list Apptimize has lined up, which includes notable names like Hotel Tonight, […]

by Apptimize