The success and failure of an A/B test doesn’t just rest on whether or not variant A caused more customers to click on a button. That’s only the simplest case. Sometimes you want to see if customers spent more time...
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Is iOS 8 going to launch next week? We don’t know, but we’re ready if it does! Here at Apptimize labs, we’ve thoroughly tweaked and tested things to make sure that A/B testing on iOS 8 is as seamless as...
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The onboarding flow is arguably the single most important part of the mobile app. A new user’s first time experience determines whether they come back again and again or close the app right away and eventually delete it. Optimizing other...
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It’s almost September. There are only 2 months until Halloween, the official start of Christmas. Well, the Christmas shopping season anyway. Now is the time to start prepping your app for the burst of new users downloading new apps for...
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There seem to be a lot of blog posts out there about the basics of marketing an app (usually written for those who haven’t yet launched an app and are preparing for the first release). I’m not going to cover...
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