Whether you’re just getting started with mobile A/B testing or you’ve been testing since before it was cool, knowing what to test next is sometimes a challenge. That’s why we’ve set up two webinars to give you some ideas based...
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Every mobile app should be A/B tested to optimize the in-app user experience. However, getting started can be a little daunting. Here are 4 great tests that every should run. We chose these because they are: easy to set up...
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The keynote presentation at Google I/O is (unsurprisingly) focused on native mobile trends and Android’s increasing integration in all aspects of our lives–the home, the car, our wrists. I’m still sitting in the keynote, but here are the top trends...
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How do mobile teams develop and manage high performing apps? More importantly, how do they know if their apps are performing well or not? What are the right metrics to track? Once teams do have a stable, high-performing app, what...
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Our third infographic in the “7 Things to A/B Test” series! Click on the image below to see the full infographic.
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