Amazon’s unveiling of their new phone has set the tech news world aflame today (yes, bad pun intended). While this is exciting news, app owners must wonder how this phone is going to affect users’ experience in every other retail...
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Paktor is an innovative mobile dating app targeting the Asia market that emphasizes simplicity and ease of use. With Paktor, finding a match is as simple as a swipe and a click. The Paktor team was ready to implement a...
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I talk to a lot of app developers and product managers on a regular basis about A/B testing their mobile app. The feedback I hear the most is: “I know I need to start A/B testing, but we just haven’t...
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When looking at A/B testing results, just seeing that one variant is statistically significantly better than another sometimes does not tell the whole story. As experimenters and business decision makers, what we really want to know is why. Did users...
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After several months of development and with the feedback of our amazing beta users, we are officially releasing the production version of our Visual Apptimizer for Android! The latest stable version of the Apptimize SDK will enable you to create...
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