As the digital media landscape continues to evolve in 2019, it will be marked by dramatic changes and digital media trends in the streaming space as new services seek to dethrone Netflix. New ventures launching this year, including those from...
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Responding to demand for cross-platform ad measurement, Nielsen finally announced that it will now cover over-the-top (OTT) and mobile audiences—including YouTube audiences—in its Total Ad Ratings. This really is a long time coming. It has been constantly surprising that Nielsen...
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The Customer Stash is a personal finance and investment app that makes investing more accessible to the masses by letting people start investing with as little as $5. The app helps investors (or as they like to call Stashers) save...
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Data-driven insights derived from mobile A/B testing inform product teams on where to double-down their efforts and where to pivot strategies. A/B testing helps product managers optimize experiences across the entire user journey — from user acquisition on major app...
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Product and engineering teams can now choose from the top four mobile backend technologies with the addition of our Java SDK We are excited to announce that we have made a substantial addition to Apptimize Cross-Platform with the release of...
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