With the rise of new channels such as OTT and wearable devices, customers can now connect and be engaged anywhere, making it a real challenge for brands to optimize that engagement experience across channels. How do you know that you...
/ Read More
Building a culture of experimentation is essential for creating customer experience innovations that deepen engagement, grow loyalty, and contribute to your bottom line. That’s why 67% of marketers say experimentation is increasingly essential for staying competitive. Experimentation allows you to test and evolve...
/ Read More
Today’s most successful brands use experimentation to drive higher customer engagement and a Gartner survey found that 67% of marketers say experimentation will become more important within the next five years for staying competitive. Airship‘s Kaitlyn Hogue and Apptimize’s JP Lefebvre recently...
/ Read More
We are excited to announce that Apptimize is joining forces with Airship, the leading platform for delivering messages across mobile channels including SMS, push notifications, in-app notifications, email and many more. With Airship and Apptimize combined, you can now more...
/ Read More